Microsoft Tops India’s Fast-Growing Software Market in 2014

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Credit: Business Insider

In 2014, software revenue in India reached a total of $4 billion, an impressive rise in the 2013 figure of $3.7 billion. These figures have just been reported by the IT advisory firm Gartner, and Microsoft can claim much of the credit for this growth, as the company was responsible for 25% of all software sales in India last year – making it that country’s top-selling software vendor.

Bhavish Sood, research director at Gartner, has described the South Asian country’s corporate software marketplace as “dynamic and ever-changing”, adding that healthier international economic conditions have “somewhat relaxed the strain on the Indian economy, thereby boosting corporate sentiments.”

Increasing adoption and development of software as a service, or SaaS, and changing purchasing behaviors and styles seem to have particularly helped India’s software market, which has seen a higher growth rate than any of the other BRICS economies – Brazil, Russia, China and South Africa. Oracle and IBM, the two software vendors that follow Microsoft in the top-selling list, have also played their part.

Benjamin Kerry
About the Author

Benjamin Kerry is an Executive Partner at Mindfield Digital, Content Director and Editor at AppleMagazine, Techlife News and eNews Magazine and CEO of Precise English; a copywriting agency that specializes in content and SEO.
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