Apple could change the way it markets its new iPhones, according to a report.
Earlier in the year, Ming-Chi Kuo suggested that Apple could keep the new A16 dchip exclusively for the upcoming iPhone 14 Pro and iPhone 14 Pro Max, whilst the iPhone 14 and iPhone 14 Max could hold onto last year’s A15 chip to cut costs and better differentiate between the two models.
The Cupertino company is widely expected to announce four new iPhones, including the three standard models and a new iPhone 14 Max, which will have the same form factor as the Pro Max, without the pro features like a better camera and RAM.
This year, it’s thought that the two entry-level iPhones will keep the same design as the iPhone 13, whilst the 14 Pro and 14 Pro Max will sport a new screen design and significant changes to the camera. It’s in an effort to encourage more consumers to choose the more expensive Pro models for their next iPhone. Estimates suggest that Apple previously expected around 40% of sales from the new iPhone to come from the Pro models, but that has climbed to 60%.
Kuo believes that Apple’s newest chips will be held exclusively for the high-end models, which is a significant shift for Apple. Keeping the new processor for the high-end iPhone will increase the sale of Pro models and drive more revenue.
It’s expected that the iPhone 14 and iPhone 14 Pro will launch this September, but as has been the case in recent years, we might see supply chain issues and limited iPhone stock on launch.
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