MoviePass gives subscribers unlimited access to movies each month for just $10 a month…oh, and it tracks their movements when they leave the movie theatre. That’s according to MoviePass CEO Mitch Lowe. After bragging about the app’s location tracking feature earlier this week, MoviePass has now issued a statement clarifying the comments. They have also updated the app to remove the feature.
The update removes this “unused app location capability” and while they do not go into detail about the feature it is very likely to be the same feature Lowe discussed earlier this week. During the interview Lowe commented:
“We get an enormous amount of information…We watch how you drive from home to the movies. We watch where you go afterwards.”
Are you subscribed to MoviePass? What are your thoughts on their location tracking features?