With only three days to go until Apple’s Worldwide Developers Conference begins, one research firm found iOS 7 upgrades reached new levels in the U.S. and Canada as iPhone and iPad users continue to upgrade ahead of an expected iOS 8 announcement.
According to the latest statistics from ad network Chitika’s analytics arm “Chitika Insights”, 89.7 percent of iPhone Web traffic in North America is being generated by mobiles running some version of iOS 7. For iPads, the number is a bit lower at 84.8 percent of the whole, but the tablet owning audience showed signs of more growth over the past three months.
Compared to the firm’s last study in February, 83.3 percent of iPhone owners were running iOS 7, meaning that number grew 5.4 points over the past quarter ending in May. Apple iPad users moved from 78.5 percent to 84.8 percent during the same period, representing a 6.3 percent increase.
Chitika says that the lead up to last year’s WWDC saw iOS 6 on 92.7 percent of iPhones and 82.9 percent for iPad.
Friday’s study analyzed tens of millions of U.S. and Canadian online ad impressions from iPhones and iPads generated over the period between May 22 and May 28.
Apple’s is expected to announce the next generation iOS 8 at WWDC 2014. Banners for the upcoming mobile operating system are already going up at San Francisco’s Moscone Center, where WWDC will be held from June 2 through June 6.