The media streaming giant Netflix is obviously doing something very right, as a new study has named it the most loved brand in the United Kingdom and Brazil – and highly esteemed in the United States, too.
The Love Index 2016, a multi-country study published by Accenture Interactive, put Netflix in third place among popular brands in the US, behind only Apple and Microsoft. The Love Index’s methodology identifies characteristics driving Brand Love – and over 26,000 people in the US, UK and Brazil were asked to rate over 70 brands in sectors including auto, banking, retail and hospitality.
“Whether they like it or not, other brands – independent of their industry – will be measured against the experience Netflix provides its customers,” Baiju Shah, managing director at Accenture Interactive, remarked in a press release. “This is liquid expectations fully at play.”