The streaming media provider Netflix is seeing a noticeable rise in popularity around the globe, but has yet to officially launch itself in China. Nonetheless, that could actually happen soon, as the company’s chief content officer, Ted Sarandos, has revealed at the ongoing Cannes International Film Festival that Netflix intends to “try to figure out China”. Furthermore, industry sources have said that the company is taking advantage of the festival to seek partners for a launch in China.
One anonymous industry source has claimed that Netflix has “been talking to a lot of different people – state media, industrial groups, whoever will give them the wide access they need in China”. Meanwhile, Sarandos has revealed to an audience in Cannes that, despite the “unique operating models in China we have not worked with before” and the fact that his company has “not worked with partners before in any … territories … if that’s the cost of doing business in China, we’ll figure that out”.