Snapchat’s update yesterday has delivered a feature that may come as a blessing to some, but to others seem as though it undermines everything that the app stands for.
If you have the recent update, you should now have the option to create and send “limitless snaps” with a new “infinity” setting on the timer. Snapchat have claimed that this will be a way to reduce frustration and increase fun, explaining in the press release:
We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual.
Editing your snap provides new features, too. There is now a different organization of creative tools as well as a magic eraser tool. You can now also draw with emojis in the Doodle tool.
In the same vein as Instagram’s Boomerang feature, Snapchat have also introduced a Loop option for your snaps “so you can decide if your Snap plays once or loops until your friend is ready to tap to the next Snap.”
The Snapchat app is free and available to download from the app store.