Nielsen Survey: Kids Want Tablets From Santa, Not Consoles

Have you had a chance to ask your kids (or cousins, brothers, etc.) what they may want for Christmas? Chances are they’re going to tell you they want something technological. It’s just the modern era we live in, with most of the high-end presents given this year probably coming in the form of MP3 players, gaming consoles, and smartphones. So for those of you who asked your kids what they wanted this year, what was the response? According to a new survey, it’s fairly likely that they really want a tablet.

The eggheads over at Nielsen have put together a statistical road map outlining the Christmas wants and needs of two different age groups, and the answers given may surprise you a little. According to the younger demographic, kids aged six to twelve could love nothing more than to see an Apple iPad under their tree. An overwhelming 48 percent clambered for the iDevice, with the next “most wanted gift” being the Nintendo Wii-U at 39 percent. The iPod Touch (36%), iPad Mini (36%), and iPhone (33%) round out the top five. The Samsung Galaxy Series (9%) and the Microsoft Surface Tablet (6%), sat near the bottom of the list.

The teenage demographic, consisting of the age range of thirteen to nineteen, was a lot closer with a ton of diversity between products. The iPad still reigned supreme at 28 percent, while any type of computer took second place with 19 percent. The rest of the top five belonged to non-iPad tablets (18%), Wii U (17%) and iPhone (14%). The iPad Mini (11%) and iPod Touch (9%) ranked a little lower in this demographic, while the Samsung Galaxy series (9%) ranked a little higher. Microsoft’s new Surface tablet remained low on the list at only 3 percent.

This newest wishlist is a little different compared to years past where game consoles dominated the top spots. The current list suggests that perhaps tablets and iOS devices are becoming even more sought after than the traditional game console or phone. Although we do have to consider that the Playstation 3 and Xbox 360 are low on the list, primarily due to the fact that most households probably already have them. Still though, it’s pretty cool to see how kids are reacting to this rapidly changing world of technology. Feel free to use these lists as inspiration if you can’t get your kid (or relative) to tell you what they want.

Photo Credit: Nielsen

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