Personalized Fashion Marketplace Lyst Launches Mobile App

LONDON, Feb. 7, 2013 /PRNewswire/ — Lyst (www.lyst.com), the personalized fashion marketplace that allows users to create a customized shopping feed of products from their favorite designers and stores, announced today the launch of the company’s first mobile application.

“With Lyst’s mobile traffic almost tripling since the beginning of 2012, the launch of the iPhone app will allow our growing number of mobile customers to shop from their phones more seamlessly than ever,” said Chris Morton, CEO of Lyst. “The app will deliver a more immersive and easy-to-use shopping experience for Lyst customers on-the-go.”

Next week, Lyst will launch the ‘Runway Tracking’ feature on the app, allowing people to view looks from the Fall/Winter 2013 Fashion Week collections in London, Milan and Paris within 24 hours after they show.

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