This holiday season, one color unites Theory, Jonathan Adler, Kidrobot, Live Nation Entertainment, Sir Richard’s Condom Company, Beats By Dr. Dre, Starbucks, Fab.com, Belvedere Vodka, Priority Records and Coca-Cola: (RED) World AIDS Day marks a time to celebrate how far we’ve come in the fight to end AIDS, as well as a time to shine a global spotlight on the monumental, historical opportunity now upon us to deliver the world’s first AIDS Free Generation in over 30 years. This World AIDS Day, on December 1, cities, organizations, people and brands including – Jonathan Adler, Theory, Kidrobot, Live Nation Entertainment, Sir Richard’s Condom Company, Fab.com, Coca-Cola, Priority Records (a division of Capital Music Group), Belvedere Vodka, Beats By Dr. Dre and Starbucks – are coming together to invite people all over the world to BE (RED) this holiday season.
Deborah Dugan, CEO of (RED) says, “Every year, (RED) marks World AIDS Day by unveiling a number of campaigns and partnerships to add to our long list of supporters, all aimed at focusing the world’s attention on the AIDS crisis and transforming our incredible purchasing power into a global force that saves lives. Today, I’m so thrilled to announce that Theory, Jonathan Adler, Kidrobot, Live Nation Entertainment and Sir Richard’s Condom Company are all joining (RED) in the fight to end AIDS! Together, with our current partners, we are turning the holiday season (RED) to show people how their everyday choices can help deliver the first AIDS Free Generation in over 30 years.”
Today, it costs as little as 40 cents a day for two antiretroviral pills which can prevent the transmission of HIV from mother to baby. Still, 700 babies are born with HIV every day. Though that’s roughly 200 less than in 2012, we can get that number near zero in the next few years. This World AIDS Day, (RED) and its partners invite the world to:
Make a Bold Fashion Statement for an AIDS Free Generation with (THEORY)RED Wearing red makes a bold statement, but wearing (THEORY)RED makes a bold impact. Theory has partnered with (RED) to create a (THEORY)RED gift card, as well as a collection of five bestselling classics in (RED)’s signature color for Holiday 2013. 25% of the retail price from each (THEORY)RED item purchased at Theory retail stores globally or at Theory.com will be donated to the Global Fund to fight AIDS.
Design a stylish home with (JONATHAN ADLER)RED and help deliver an AIDS Free Generation This holiday season, home decor enthusiasts can deck the halls (RED) with luxury items from the (JONATHAN ADLER)RED Holiday Capsule Collection. From November 24 through December 24, Jonathan Adler will donate10% of the retail price from select red-colored products at Jonathan Adler stores or at jonathanadler.com to the Global Fund fight AIDS. Additionally, all year round, aromatherapy lovers can enjoy the new (JONATHAN ADLER)RED Special Edition Tomato Pop Candle, which features a clean, crisp garden scent and fights AIDS with every purchase.
Get Playful with (KIDROBOT X KEITH HARING)RED for an AIDS Free Generation As the premier creator of limited edition art toys, signature apparel and pop culture accessories, Kidrobot has teamed up with (RED) and the Keith Haring Studio to fight AIDS through the universal language of art. Bringing together Kidrobot’s iconic ‘Bot’ sculpture with Keith Haring’s legendary artwork, the (KIDROBOT X KEITH HARING)RED collection includes five amazing and surprising conceptual art pieces. 5% of the purchase of every (KIDROBOT X KEITH HARING)RED item at Kidrobot stores globally or at kidrobot.com will be donated to the Global Fund to fight AIDS.
Donate to (RED) through (LIVE NATION ENTERTAINMENT)RED for an AIDS Free Generation Through December 15, fans of concerts, sports, theater and family events can go (RED) by opting to add a $5.00 contribution to their Ticketmaster.com and LiveNation.com ticket purchases. One hundred percent of every donation will go directly to The Global Fund to fight AIDS.
Buy (SIR RICHARDS)RED Condoms for an AIDS Free Generation – Doing Good Never Felt Better! Doing good never felt better with the (SIR RICHARD’S)RED Condom Packs. Launching the first-ever (PRODUCT)RED Condom Collection, this hip prophylactic brand will be donating 5% of the retail price from the (SIR RICHARD’S)RED 3- and 12-packs to The Global Fund to fight AIDS.
Shop (FAB)RED for an AIDS Free Generation From December 1-16, holiday gift seekers can enjoy the (FAB)RED store on Fab.com, the one stop shop for (RED) products this holiday season! Fab is offering a range of over 50 items, including items from (RED) partners such as Jonathan Adler, mophie, Theory, FEED, Kidrobot, Fatboy and more. Fab is also including red-colored Fab-sourced products–ranging from posters and tees to wall decor, enamel letters, and luggage — in the (FAB)RED shop, with 10% of proceeds going to the Global Fund to fight AIDS.
Download DANCE (RED) SAVE LIVES2 on iTunes for an AIDS Free Generation (RED) and Priority Records bring dance music fans the ultimate soundtrack to World AIDS Day global celebrations with DANCE (RED) SAVE LIVES2. Currently #1 on the U.S. iTunes Dance Charts, the new DANCE (RED) SAVE LIVES2 album features the hottest dance and pop artists, including Avicii, Baauer, Benny Benassi, Bingo Players, Calvin Harris, Dada Life, deadmau5, Major Lazer, Martin Solveig, RL Grime, Swedish House Mafia, Tiesto, Tommy Trash and many more! 100% of proceeds go to the Global Fund to fight AIDS.
Move for an AIDS FREE GENERATION with (COCA-COLA)RED Help deliver an AIDS Free Generation just by busting a move with cokeREDmoves! Go to CokeREDMoves.com, download the track, and upload a dance video on YouTube or Instagram using #CokeREDMoves as the title or hashtag. For each of the first 1000 #CokeREDmoves videos submitted, Coca-Cola will make a $25 per video donation to the Global Fund, up to $25,000, in addition to the $1 million they already donate annually to the Global Fund. Join Harry Shum Jr., the Jabbawockeez, Les Twins, Mega Jam, Omarion, Richy Jackson, Shane Sparks, Autumn Miller, Kathryn McCormickand more who have all joined the MOVEment!
Drink (STARBUCKS)RED for an AIDS Free Generation On December 1st, Starbucks will contribute 10 cents for every handcrafted beverage sold in the US and Canada to the Global Fund to fight AIDS.
Party with (BELVEDERE)RED for an AIDS Free Generation Join DJ Mark Ronson and (BELVEDERE)RED at Marquee NYC on November 30th! 50% of profits of (BELVEDERE)RED goes to the Global Fund to fight AIDS. (BELVEDERE)RED is available worldwide throughout the holiday season. If you are of legal drinking age, remember to drink responsibly.
Turn up the Beats for an AIDS Free Generation with (BEATS BY DR. DRE PILL)RED For one day only – on December 1, World AIDS Day – (RED) partner Beats by Dr. Dre is turning the Beats Pill wireless speaker (RED)! For every red-colored Pill sold on December 1st, Beats will send a portion of the proceeds to the Global Fund to fight AIDS. That’s in addition to the (BEATS)RED Solo HD headphones which fight AIDS year round!
See the World Turn (RED) for an AIDS Free Generation In its fifth year, our “One Color Unites Us” campaign continues as the world’s most iconic, distinctive landmarks illuminate (RED) on December 1st. 46 buildings will cast red lights across 12 cities this year, incorporating new partner cities such as Rio de Janeiro, Brazil and new partner landmarks such as the Alvin Ailey Theater and Bank of America Tower in New York City. Other incredible participants include the GM Renaissance Center in Detroit, the Hearst and Gehry Buildings in New York, and the CN Tower in Toronto, Canada. The complete list of participating landmarks will be available online at blog.joinred.com.