Research and Markets: Major Operating System Developers’ Strategic Planning for Tablets: Apple, Google and Microsoft 2013-2015

14-msaplgoo-600x300Research and Markets has announced the addition of the “Major Operating System Developers’ Strategic Planning for Tablets: Apple, Google and Microsoft” report to their offering.Global top three OS (Operating System) developers Apple, Google and Microsoft launched their respective new tablets in October 2012. The rise of tablets not only changes the mobile PC ecosystem but also brings a stir to the OS landscape. Other than introducing innovations to their OS platforms, Google and Microsoft have developed their own-brand tablets leveraging their new OS, trying to break Apple’s dominance in the tablet market. In addition, three major OS developers have launched their new tablets in anticipation of imminent seasonal demand in North America during the Christmas holiday. This report profiles new tablets launched by three major OS developers and examines the effects of their product strategies on the tablet industry.

List of Topics

  • Global tablet shipment share forecast in the period 2013-2015
  • Key development trends among three major operating system developers in the tablet market, including product specifications of their respective tablets and pricing strategies behind

Key Topics Covered:

  1. Apple’s Attempt to Carve New Market Niches with iPad Mini
  2. Google Rapidly Expands Android User Base with Nexus 7
  3. Microsoft Surface to Influence Corporate Strategic Planning
  4. Conclusion

List of Figures

Companies Mentioned

  • Amazon
  • Apple
  • Asus
  • Barnes & Noble
  • Google
  • Microsoft
  • Samsung
  • Suning

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