On Monday, the Samsung Tomorrow blog detailed the thinking behind the company’s Galaxy S5, starting with its “Key Visual” or the default lock screen image as portrayed in the product’s marketing.
The overall design concept of the new phone is called ‘Modern Flash’ which Samsung describes as “a sophisticated and youthful urban style with emotion” and represented in the completely revamped lock screen image featuring “diamond-like shapes” and a quick camera access control in the lower right.
“Considering that the key UX visuals for previous Galaxy devices were images of nature, Galaxy S5 is the first time Samsung used the colorful abstractive geometrical pattern for the Key UX visual,” the company said.
The company also says it conducted several tests before it “finally selected several colors, including different shades of blue” to show off the ability of the screen to depict the colors.
Apart from the lock screen display, Samsung also expresses ‘Modern Flash’ in its icon designs, which are designed “to have a stylish look by creating them in a simpler fashion” as depicted in icons that set the new Galaxy S5 apart from the older S3 and S4 models.
Samsung’s approach to refurbishing its design is a lot like Apple’s iOS 7 in the sense that Samsung only applies it to its latest, most expensive new phone.
Apple delivered iOS 7 last fall as a free update with support for existing devices dating back to 2010, potentially leaving portions of the market confused about whether every iOS 7 phone was trendy and stylish or just Apple’s newest and most expensive model.