Sega Acquires Angry Birds Creator Rovio in A $776 Million Deal Sega has announced the acquisition of Rovio, the Finnish gaming company behind the popular Angry Birds franchise, for $776 million. The deal is expected to strengthen Sega's position in the gaming industry and expand its portfolio of mobile titles, while providing Rovio with opportunities for growth and development.

In a significant move within the gaming industry, Sega has confirmed its acquisition of Rovio, the Finnish company responsible for creating the immensely popular Angry Birds series. The deal, valued at $776 million, is anticipated to bolster Sega’s standing in the gaming market and augment its mobile gaming portfolio.

Rovio, established in 2003, rose to prominence with the release of the first Angry Birds game in 2009. The franchise quickly gained worldwide acclaim, resulting in a multitude of spinoffs, merchandise, and even a successful animated film series. Despite the company branching out into various other gaming titles, Rovio’s Angry Birds remains its flagship product and a key contributor to the firm’s success.

Sega video game characters

The acquisition of Rovio by Sega is expected to bring several advantages to both companies. For Sega, the purchase will expand its presence in the mobile gaming sector and diversify its gaming offerings. Rovio’s expertise in creating addictive and engaging mobile games will complement Sega’s existing portfolio, which includes popular titles like Sonic the Hedgehog and Yakuza.

On the other hand, Rovio is set to benefit from Sega’s vast resources and experience in the gaming industry. The acquisition will provide Rovio with the necessary support to further develop its current games and explore new opportunities for growth. Additionally, the deal may facilitate collaborations between the two companies, potentially leading to exciting new gaming experiences for fans.

The acquisition of Rovio by Sega demonstrates the continued growth and consolidation within the gaming industry. As companies strive to stay ahead in an increasingly competitive market, strategic acquisitions and partnerships are becoming more prevalent.

The union between Sega and Rovio is poised to create a formidable player in the mobile gaming space, with the potential to shape the industry’s future.

About the Author

News content on is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.