Social Media

Snapchat More Enjoyable Than Facebook, Says New Study

A new study has found that interactions on the social media app Snapchat are associated with more positive emotions than those on Facebook and other social networking sites.

Snapchat has been described as a type of “ephemeral social media”, as the content shared is only displayed for a limited period of time. Joseph Bayer, a University of Michigan doctoral candidate who primarily wrote the study, commented that Snapchat “is typically being used to communicate spontaneously with close friends in a new and often more enjoyable way”.

As reported by Times of India, Bayer and his colleagues reached their conclusions by recruiting 154 smartphone-using college students and, at random moments six times daily for two weeks, texting them to assess how they think, feel and behave – a technique known as “experience sampling”.

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