Sony in China Joint Venture to Sell Playstations

PS4

Sony is joining forces with a state-owned Chinese company to make and sell PlayStations and games in China after the country dropped a longstanding ban on video game consoles.

In a filing Monday with the Shanghai stock exchange, Shanghai Oriental Pearl (Group) Co. said it signed a deal with the Japanese electronics giant.

Under the agreement, Sony Corp. and Oriental Pearl will set up two joint venture companies in Shanghai’s new free trade zone. Sony will have a 49 percent stake in one company and a 70 percent stake in the other.

Sony and rival Microsoft are scrambling to enter the market after Beijing in January ended the ban on game consoles, in place since 2000. Relaxations on video game consoles were among the raft of looser controls on investment promised when Shanghai inaugurated its free trade zone in September.

In April, Microsoft said it was partnering with BesTV New Media to sell Xbox One consoles in China.

Associated Press

 

Ivan Castilho
About the Author

Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree in Management and Marketing and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about technology and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.