Sony has come up with a new three-year plan to reverse its fortunes following consecutive quarters of significant losses. It says it will give its divisions more power as part of a plan to generate $2.7 billion in revenue by 2017.
The company has launched three categories – ‘growth driver’, ‘stable profit generator’ or ‘area focusing on volatility management’. Each of its divisions will be assigned to one of these groups. The tech giant is planning on exploiting its PlayStation brand, with is one of its more successful areas. The PS4 has sold more than 18.5 million units. It has placed Game & Network Services into the ‘growth driver’ category as a result.
Video & Sound and its camera business has been sent to its ‘stable profit generator category. The smartphone and TV arms are being regarded as part of its ‘volatility management’ field. It’s thought that the company has been planning on ditching these sectors completely and has announced plans to scale them back.
The company said: “Since both markets are experiencing intense cost competition and commoditization, Sony will strive to further increase the added value of its products by leveraging its in-house technologies and component devices”.
