NEW YORK — Sport Street, a rising leader in the sports social media sector, today announced the unveiling of its new iPhone app. Sport Street's innovative app provides fans instant access to “Team Pages” filled with content aggregated from the top social media sites including Twitter, Instagram and YouTube. Users can download the app via iTunes for free using the keyword SportStreet.
The app launches just in time for Super Bowl week, the biggest week in sports. Fans following all the news surrounding Super Bowl XLVII can go to the Team Pages for the Baltimore Ravens and San Francisco 49ers and connect to the social media the players are posting on Twitter, Instagram and YouTube.
Sport Street's app gives fans the opportunity to join live in-game chats, view team schedules and read breaking news stories. In addition, it complements Sport Street's other mediums, including web/mobile sites and the Android App, which will be launching later this quarter.
“By aggregating Instagram, Twitter and YouTube feeds from teams and players by Team Page, we're providing an easy and convenient way for fans to get closer to the action than ever before,” says Daniel Smith, CEO of Sport Street. “Fans no longer have to search for athletes and teams they want to follow on other social networks. Our app allows users to have immediate access to the real-time social media feeds from all of the athletes on their favorite teams.”
The Sport Street app debut aligns with the continuing growth in the mobile sector. According to a December 2012 Nielsen report, time spent on mobile apps and the mobile web accounts for 63 percent of the year-over-year growth in overall time spent using social media. The report also indicated that 46 percent of social media users say they use their smartphone to access social media, with 16 percent saying they connect to social media using a tablet.
“All the metrics we are following validate the growing demand for social sports apps,” Paul Swangard, Managing Director at University of Oregon's Warsaw Sports Marketing Center. “Sport Street provides a great vehicle to deliver that social fan experience, and I expect consumers will embrace this app as awareness builds for this exciting new product.”
This announcement of the Sport Street's app comes on the heels of the company signing its 400th brand ambassador from over 300 colleges across the U.S. and around the world. These Brand Ambassadors market Sport Street through social media (Facebook, Instagram and Twitter), promoting through college sporting events and various other means.
Sport Street will be announcing other partnerships shortly that will prove their dedication to getting users the best social media content all in one place. This, combined with the rewards program that is being finalized, will help keep users more engaged with the platform on a daily basis.
Sport Street/PRNewswire
