Spotify music videos are now available in a beta rollout across the United States and Canada, giving Premium subscribers the option to switch between audio and video for selected tracks. The update introduces official music videos into Spotify’s existing catalog, allowing listeners to tap a “Switch to video” prompt during a song and return to audio mode whenever they prefer. The feature works across mobile, desktop and TV apps, integrating video playback into the familiar interface used for playlists, albums and artist pages.
Spotify’s initial offering centers on a limited but growing collection of official videos from artists including Ariana Grande, Olivia Dean and BABYMONSTER. When users enable video mode, the viewer replaces the traditional playback screen and introduces a “Related Music Videos” section in place of the usual lyrics panel. This design brings the experience closer to browsing visual content on platforms where music videos play a central role, while still maintaining the structure of Spotify’s existing library-led approach.
Video availability depends on licensing agreements and catalog preparation, so not every track will feature a video option at launch. Spotify says the rollout is the first step in a broader expansion, with new titles and supported artists expected over the coming weeks. Premium subscribers in the two countries will see the feature appear on supported tracks automatically, without requiring app updates or special setup.
How Spotify Integrates Video Into Its Existing Ecosystem
The service’s move toward integrated music video playback reflects broader experimentation with visual formats across streaming platforms. Spotify has introduced short looping visuals, artist clips and podcast video support in recent years, but full-length official music videos add a distinct layer of media that complements traditional audio-first listening habits. The beta maintains Spotify’s emphasis on playlists and personalized recommendations, meaning videos surface through the same discovery tools that highlight new music or curated mixes.
Spotify also frames the launch as part of its long-term strategy to deepen engagement among Premium users. By offering an all-in-one experience that includes both audio and video, the platform positions itself to compete more directly with services known for visual music discovery, while still relying on its core recommendation systems and subscription model.
The introduction of music videos in major markets like the U.S. and Canada signals how the service views multimedia as a natural extension of its streaming ecosystem. As the catalog expands and more artists adopt the format within Spotify, the company is expected to refine how videos appear in search, recommendations and personalized playlists, shaping how users explore music visually as well as sonically.
