When you make a joyful tweet on Twitter, you are likely boosting the happiness of your followers, too, according to a fresh study looking at the effects of emotions on the social networking site.
Analysis of 3,800 randomly selected Twitter users revealed the contagious effect of emotional tweets – but also that positivity spread much more readily than negatively. Using an algorithm measuring the emotions of tweets, the researchers found that both positive and negative tweets in a user’s feed often led that user to make tweets of the same emotion.
However, the 20% of studied Twitter users who were considered to have high susceptibility to “emotional contagion” were evidently four times likelier to be influenced by favorable than disparaging tweets. More details of the study findings are reported by Phys.org and make cheerful reading for avid Twitter users.