Apple AI strategy

Apple Delays Personalized Siri Features, Tim Cook Addresses Progress

Cook acknowledged the delay in delivering Siri’s advanced features, which were first unveiled at WWDC 2024. “With regard to the more personal Siri features we announced, we need more time…

Apple’s iOS 19 to Supercharge AI With Third-Party Models

Apple Intelligence, introduced in iOS 18, combines on-device processing with cloud-based capabilities, currently leveraging OpenAI’s ChatGPT for tasks like advanced Siri queries and writing assistance. The addition of third-party AI…

Apple’s Siri Overhaul Stumbles Amid Internal Strife

Initially, Apple explored building two language models for Siri: a smaller one, nicknamed “Mini Mouse,” to run locally on iPhones, and a larger “Mighty Mouse” for cloud-based tasks. This dual…

Apple’s Executive Shake-Up Signals a Bold New Era for Siri

Mike Rockwell’s appointment isn’t just a reshuffle—it’s a statement. Known for driving the Vision Pro to market, Rockwell brings a proven track record of delivering complex, user-focused tech. His new…

Apple’s Siri Overhaul Faces Delays, but Leadership Stays the Course

When Apple unveiled Apple Intelligence at WWDC 2024, it promised a smarter, more intuitive Siri capable of handling complex tasks like app integration and personal context awareness. Early demos showcased…

Apple Intelligence Servers: Simplicity as a Strategy

Understanding Apple’s Basic Server Design Apple’s decision to maintain basic server architecture stands in stark contrast to many tech giants that invest heavily in complex server networks. The company’s Apple…

Apple M5 Chip to Power Future Macs & AI Servers

Apple plans to adopt TSMC’s advanced SoIC (System on Integrated Chip) packaging technology for its upcoming M5 chips. This strategy aims to enhance the performance of consumer Macs, as well…

Apple Declines Meta Partnership for AI Chatbot on iOS 18

A Wall Street Journal report has disclosed that Apple and Meta had engaged in discussions about a potential collaboration regarding AI features. Meta aimed to bring its AI chatbot to…

iPhone Supercycle Predicted with Demand for Apple AI Features

To access Apple Intelligence, users will need an iPhone 15 Pro or newer, which will likely prompt many current iPhone owners to upgrade. Many of Apple’s AI capabilities operate on-device,…

Apple Partners with OpenAI for ChatGPT Integration in iOS 18 Without Monetary Exchange

According to sources cited by Bloomberg’s Mark Gurman, Apple is not paying OpenAI for this collaboration. Instead, Apple considers promoting OpenAI’s technology across its devices as equally valuable. This exposure…

Apple’s AI Leap Sparked by Craig Federighi’s GitHub Copilot Test

The Wall Street Journal highlights a key moment in Apple’s changing attitude towards AI. In late 2022, Apple’s SVP Craig Federighi tested GitHub’s Copilot code completion features and was impressed….

Apple & Nvidia Transcend $3 Trillion Milestone

Apple and Nvidia have long been tech giants, but their recent achievements mark significant milestones. Nvidia, a leader in artificial intelligence (AI) and graphics processing, not only crossed the $3…