AI for Business is beginning to take shape as one of the most consequential shifts in Apple’s enterprise story. With the confirmed integration of Gemini models into Apple Intelligence, Apple…
Apple has quietly confirmed one of its most consequential technology partnerships in years. After months of speculation, the company acknowledged that future versions of Siri and Apple Intelligence will be…
Apple’s approach to artificial intelligence has always been different. The better Apple applies AI innovations, the less visible they become. Apple AI Siri sits at the center of that philosophy,…
Apple has never approached artificial intelligence the way most of the industry has. While competitors race to dominate headlines with standalone chatbots and massive cloud-based models, Apple’s AI strategy has…
WWDC 2026 is shaping up to be a refinement-driven conference rather than a radical reset. After several years of rapid feature expansion, Apple appears ready to focus on making its…
A $5 trillion valuation is not a product launch, a single quarter, or one headline feature. It’s the sum of compounding drivers that investors decide to price in at once:…
John Giannandrea retire from apple marks a significant update inside the company’s AI organization as Apple announced that the longtime senior vice president will step down from day-to-day leadership and…
Apple is reportedly finalizing an agreement with Google to pay around $1 billion per year to license the company’s Gemini artificial intelligence model for use in Siri. The deal, which…
Goldman Sachs and Wells Fargo have raised their price targets for Apple ahead of the company’s next earnings report, signaling renewed optimism in the iPhone maker’s growth trajectory. The upgrades…
Apple’s head of AI search has reportedly joined Meta, underscoring the growing competition between major tech companies for artificial intelligence leadership talent. The move comes as Apple restructures parts of…
In 2018, Apple hired John Giannandrea, previously of Google, as its head of AI. Giannandrea had been leading Google’s search and AI teams, and the company was using new tech…
In a candid Wall Street Journal interview, Apple’s SVP of Software Engineering Craig Federighi and SVP of Worldwide Marketing Greg Joswiak pushed back, arguing Apple isn’t chasing the same finish…
The current Apple Intelligence, powering Siri, uses a compact 3-billion-parameter model optimized for on-device processing, prioritizing speed and privacy. In contrast, the Siri chatbot prototype employs cloud-based LLMs with 3,…
The iOS 19 AI integration introduces a software development kit (SDK) that lets developers access Apple’s large language models (LLMs), the foundation of Apple Intelligence. With iOS 19 AI integration,…
A standout in this initiative is the codenamed “Baltra” chip, which will power both upcoming non-augmented reality (AR) smart glasses and high-performance AI servers by 2027. This dual-purpose chip is…
