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    Apple customer stories Instagram

    The word "hello" is written in a flowing, cursive font with each letter in a different color, creating a rainbow effect on a light gray background, inspired by the playful style of @HelloApple.

    Apple Launches @HelloApple Account for News and Stories

    March 13, 2026 / 3:31 PMMarch 13, 2026

    Apple has launched a new Instagram account, @HelloApple, expanding its social presence beyond Shot on iPhone to share company news, product highlights, and creative stories.

    Apple Magazine cover, issue #761, featuring a large accessibility icon, and headlines about AI interaction, NASA lunar rover deployments, and quantum-resistant encryption. The date is May 29, 2026, marking the magazine's 15th anniversary.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A smartwatch on a person's wrist, paired with Apple Health, displays a notification with a pink heart icon and the message, "New Cardio Fitness Trend Notification." The person is wearing a blue sleeve.

    Apple Watch Health Sensors Turn Wrist Data Into Health Timelines

    Close-up of a dark red iPhone 18 Pro, highlighting its triple camera setup and flash against a black background. The Apple logo appears in the lower right corner, showcasing one of the striking new iPhone 18 Pro colors.

    iPhone 18 Pricing Faces Apple’s Memory Test

    A person with long hair, glasses, and a yellow jacket sits at a desk using a keyboard, working on two large monitors displaying code and graphics. Office items and the new Mac Studio are nearby, perfectly set up for moving files in a seamless transition.

    Mac Studio RAM Cuts Show Apple’s Memory Crunch Deepening

    A large white Apple logo is displayed on the glass facade of the Apple Store at La Encantada, with a blurred person holding a drink walking past in the foreground.

    Apple R&D Surge Puts Results Under Wall Street Pressure

    A person is holding a smartphone near a HomeKit smart lock, appearing to unlock the wooden door using a digital key or mobile access app.

    HomeKit Smart Locks Bring Apple Wallet to the Front Door

    A man and woman in formal, vintage-style attire stand back to back on a cobblestone bridge at dusk, as if part of a Schmigadoon revival, surrounded by colorfully dressed people posing dramatically under old-fashioned street lamps.

    Schmigadoon! Revival Buzz Grows After Tony Breakthrough

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