Learn how to back up your iPhone, iPad, and Mac using iCloud and local storage so your photos, files, settings, and app data are safe and easy to restore.
France’s Paris court declined to suspend Apple’s App Tracking Transparency, keeping iPhone users’ control over tracking in place as advertisers challenge the system.
Apple privacy is not a single feature or setting. It is the design philosophy that holds Apple’s ecosystem together. Across devices and services, Apple has built its platforms around the…
App Tracking Transparency has led to a nearly 55% drop in tracking opt-in rates in the United States, as detailed in a research paper by Frankfurt-based professors and researchers. Globally,…
Differential privacy is Apple’s way of studying user trends without seeing individual data. It starts with synthetic data—fake prompts or emails crafted to resemble real-world usage, like a message about…
As digital threats evolve, so must the tools designed to combat them. iOS 18 Privacy Features are tailored to address new challenges, including more sophisticated phishing scams, social engineering attacks,…
