Apple Services growth reached record levels in 2025, with App Store scale, iCloud, Apple Pay, Apple Music, and Apple TV strengthening the value of every device.
Apple’s move into subscriptions — spanning iCloud, Apple TV, Apple Music, Apple Arcade, Apple Fitness+, Apple One and more — has reshaped the company’s business while strengthening user engagement and long-term revenue growth.
Apple’s Services division is on course to surpass the annual revenues of Tesla, Pepsi, and Disney by 2026, according to new financial analyses that highlight how the company’s business model…
