Apple ecosystem AI

Apple’s Pivot to Third-Party AI: A Strategic Move for Siri’s Future

The decision to integrate external AI models stems from practical realities. Apple’s proprietary AI, while privacy-focused and integrated with its ecosystem, has faced delays and limitations. Features promised for Siri,…

Has Apple Failed to Crack AI?

In 2018, Apple hired John Giannandrea, previously of Google, as its head of AI. Giannandrea had been leading Google’s search and AI teams, and the company was using new tech…

Craig Federighi Talks Apple’s AI Strategy with WSJ

In a candid Wall Street Journal interview, Apple’s SVP of Software Engineering Craig Federighi and SVP of Worldwide Marketing Greg Joswiak pushed back, arguing Apple isn’t chasing the same finish…

Apple Advances AI with New Mac Chips

A standout in this initiative is the codenamed “Baltra” chip, which will power both upcoming non-augmented reality (AR) smart glasses and high-performance AI servers by 2027. This dual-purpose chip is…

Apple’s Safari Set for AI Search Overhaul in 2025

Cue’s testimony underscores a broader industry pivot toward artificial intelligence, where services like Perplexity—already in talks with Apple—are gaining traction for their ability to deliver contextual, conversational results. “You may…

Apple Delays Personalized Siri Features, Tim Cook Addresses Progress

Cook acknowledged the delay in delivering Siri’s advanced features, which were first unveiled at WWDC 2024. “With regard to the more personal Siri features we announced, we need more time…

Rapidus Could Power Apple Intelligence Servers with Cutting-Edge Japanese Chips

Rapidus isn’t limiting its sights to Apple alone. The company has reportedly opened discussions with tech giants like Google, Meta, Amazon, and Microsoft, positioning itself as a key player in…

Apple Intelligence Delayed to iOS 18.1

Apple has made headlines once again, but this time it’s not for a new product release. The tech giant has announced a delay in the rollout of its highly anticipated…