Apple Services growth reached record levels in 2025, with App Store scale, iCloud, Apple Pay, Apple Music, and Apple TV strengthening the value of every device.
Apple’s move into subscriptions — spanning iCloud, Apple TV, Apple Music, Apple Arcade, Apple Fitness+, Apple One and more — has reshaped the company’s business while strengthening user engagement and long-term revenue growth.
The change stems from a 2021 ruling in the Epic Games vs. Apple lawsuit, which ordered Apple to end its anti-steering practices that prevented developers from linking to external payment…
