Apple’s move into subscriptions — spanning iCloud, Apple TV, Apple Music, Apple Arcade, Apple Fitness+, Apple One and more — has reshaped the company’s business while strengthening user engagement and long-term revenue growth.
Apple Music entered 2025 already established, but it finished the year transformed. Listenership reached new highs, subscriptions climbed faster than at any point in the service’s history, and daily engagement…
2025 became a defining year for Apple services, not through a single launch or headline feature, but through scale, consistency, and daily relevance. Across entertainment, payments, fitness, news, and cloud…
