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    The Lowdown on AppleCare+ (Is It Worth Buying?)

    It’s fair to say the majority of Apple users will purchase extra cloud storage – but not many go on to buy AppleCare+. Today, we explore one of Apple’s lesser-known…

    iPhone 15 Pro Max Case

    Apple’s Accessories Collection: New Colors for iPhone 15 Case & Watch

    In a refreshing update to its accessory lineup, Apple has introduced a vibrant selection of new colors for the iPhone 15 series cases and Apple Watch bands, perfectly timed with…

    Apple iPhone 14

    Apple Sees Decline in Direct iPhone Sales as Mobile Carriers Dominate the Market

    The CIRP report, titled “Carriers Regain Dominance as iPhone Buyers Return to Stores”, reveals that Apple’s share of iPhone sales in the U.S. has dropped from 27% in 2021 to…

    New Mac Mini redesign showcasing sleek body, enhanced cooling system, and M4 chip integration for improved performance.

    Refurbished 2023 M2 Pro Mac mini Models Are Now Available

    The refurbished M2 Pro Mac mini begins at $1,099 for the entry-level model featuring a 10-core CPU, 16-core GPU, 16GB RAM, and a 512GB SSD, representing a $200 discount from…

    New MacBook Pro Has Attracted Record Number of Online Orders

    Apple executive Phil Schiller has told The Independent that the new and revamped MacBook Pro announced last week has seen more orders via Apple’s online store than any earlier pro…

    Apple Catching Up with iPhone SE Demand, Shipping Times Show

    Many people have found the 4-inch iPhone SE difficult to get hold of in the three months since its launch – however, in various territories not yet including the US,…

    Apple Stock Rises as iPhone SE Sales Exceed Expectations

    Apple’s share price has increased by 1.17% – to $96.21 in early afternoon trading – after Nomura analysts reported that the 4-inch iPhone SE is on course to sell much…

    12″ MacBook Updated with Latest Processors, Rose Gold Color

    Today, Apple released its first refresh of the 12-inch Retina MacBook, putting in the latest Intel processors, better graphics performance, longer battery life and a choice of rose gold finish….

    Continued Shipping Delays Suggest iPhone SE is a Sales Hit

    If you’ve recently attempted to buy an iPhone SE, only to notice stock-outs and lengthy shipping delays, rest assured you aren’t the only one. The recently-released 4-inch handset is continuing…

    Preorders for iPhone SE, 9.7″ iPad Pro Open in 13 Markets

    Want to get your hands on the 4-inch iPhone SE or 9.7-inch iPad Pro? You can now preorder either device in 13 first wave territories, including the US, Canada, China…

    Apple Adds iPhone-Ready Virtual Reality Kit to Online Store

    As noticed by Business Insider, Apple has quietly added the View-Master Virtual Reality Starter Pack, an iPhone-compatible VR headset kit, to its online store. And what a promising little thing…

    Apple Releases Surprise Smart Battery Case for iPhone 6S

    Without any announcement or fanfare, Apple has today released its first ever iPhone battery case, the iPhone 6S Smart Battery Case. The case is available in a choice of two…

    Apple’s Personal Pickup Service Expanded to United Kingdom

    The United Kingdom has become the fourth country to get Apple’s Personal Pickup service, where a product can be ordered on the Apple Online Store and later collected at a…

    Apple Releases Space Black Link Bracelet Kit for Apple Watch

    If you’ve long felt attracted to the Space Black Link Bracelet for Apple Watch, but have a wrist exceeding 205mm or have lost some of the links, Apple has just…

    Apple.com Gets Major Redesign to Ease Online Shopping

    A significant revamp of the design of Apple’s website has just made online shopping for Apple products much easier and more simple. The ‘Store’ tab and ‘store.apple.com’ domain have both…

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    Cover of Apple Magazine featuring two Apple Watch Series 11 devices, one displaying a sleep score and the other showing a "Possible Hypertension" alert. Headlines mention delivery services and an AI assistant called ChatGPT-like Siri.
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    A person’s wrist wearing a smartwatch displaying a heart icon and the message “Possibly irregular rhythm,” suggesting the watch is monitoring heart health. The image is mostly black and white except for the watch screen.

    Apple Watch Ultra 3: Redefining Wearable Tech for Adventure and Health

    Close-up of a lavender-colored smartphone, resembling the iPhone 17, showing two rear cameras and a flash, set against an abstract purple and white geometric background.

    iPhone 17 Debuts with Bigger Screen and ProMotion for All

    A hand holds a thin tablet vertically, shown from the side. The word "AIR" is split, with "A" on the left and "R" on the right, highlighting the iPhone Air's premium design and Apple’s thinnest smartphone profile.

    iPhone Air: Apple’s Thinnest Smartphone Redefines Premium Design

    A close up of a cell phone featuring the bold design of the iPhone 17 Pro Max.

    iPhone 17 Pro and Pro Max: Bold Design and Unmatched Power

    Three Apple Watches with different colored bands showcase health innovations like sleep score, activity rings, and heart rate—all new features on the Apple Watch 2025—displayed against a clean white background.

    Apple Watch 2025 Lineup: New Features and Health Innovations

    A computer server rack is shown on the left, with a detailed close-up of internal components—including Rubin CPX Chips and circuit boards—highlighted on the right. The black background enhances the focus on advanced hardware for software creation.

    Nvidia’s Rubin CPX Chips Redefine AI Video and Software Creation

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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