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    The Lowdown on AppleCare+ (Is It Worth Buying?)

    It’s fair to say the majority of Apple users will purchase extra cloud storage – but not many go on to buy AppleCare+. Today, we explore one of Apple’s lesser-known…

    iPhone 15 Pro Max Case

    Apple’s Accessories Collection: New Colors for iPhone 15 Case & Watch

    In a refreshing update to its accessory lineup, Apple has introduced a vibrant selection of new colors for the iPhone 15 series cases and Apple Watch bands, perfectly timed with…

    Apple iPhone 14

    Apple Sees Decline in Direct iPhone Sales as Mobile Carriers Dominate the Market

    The CIRP report, titled “Carriers Regain Dominance as iPhone Buyers Return to Stores”, reveals that Apple’s share of iPhone sales in the U.S. has dropped from 27% in 2021 to…

    New Mac Mini redesign showcasing sleek body, enhanced cooling system, and M4 chip integration for improved performance.

    Refurbished 2023 M2 Pro Mac mini Models Are Now Available

    The refurbished M2 Pro Mac mini begins at $1,099 for the entry-level model featuring a 10-core CPU, 16-core GPU, 16GB RAM, and a 512GB SSD, representing a $200 discount from…

    New MacBook Pro Has Attracted Record Number of Online Orders

    Apple executive Phil Schiller has told The Independent that the new and revamped MacBook Pro announced last week has seen more orders via Apple’s online store than any earlier pro…

    Apple Catching Up with iPhone SE Demand, Shipping Times Show

    Many people have found the 4-inch iPhone SE difficult to get hold of in the three months since its launch – however, in various territories not yet including the US,…

    Apple Stock Rises as iPhone SE Sales Exceed Expectations

    Apple’s share price has increased by 1.17% – to $96.21 in early afternoon trading – after Nomura analysts reported that the 4-inch iPhone SE is on course to sell much…

    12″ MacBook Updated with Latest Processors, Rose Gold Color

    Today, Apple released its first refresh of the 12-inch Retina MacBook, putting in the latest Intel processors, better graphics performance, longer battery life and a choice of rose gold finish….

    Continued Shipping Delays Suggest iPhone SE is a Sales Hit

    If you’ve recently attempted to buy an iPhone SE, only to notice stock-outs and lengthy shipping delays, rest assured you aren’t the only one. The recently-released 4-inch handset is continuing…

    Preorders for iPhone SE, 9.7″ iPad Pro Open in 13 Markets

    Want to get your hands on the 4-inch iPhone SE or 9.7-inch iPad Pro? You can now preorder either device in 13 first wave territories, including the US, Canada, China…

    Apple Adds iPhone-Ready Virtual Reality Kit to Online Store

    As noticed by Business Insider, Apple has quietly added the View-Master Virtual Reality Starter Pack, an iPhone-compatible VR headset kit, to its online store. And what a promising little thing…

    Apple Releases Surprise Smart Battery Case for iPhone 6S

    Without any announcement or fanfare, Apple has today released its first ever iPhone battery case, the iPhone 6S Smart Battery Case. The case is available in a choice of two…

    Apple’s Personal Pickup Service Expanded to United Kingdom

    The United Kingdom has become the fourth country to get Apple’s Personal Pickup service, where a product can be ordered on the Apple Online Store and later collected at a…

    Apple Releases Space Black Link Bracelet Kit for Apple Watch

    If you’ve long felt attracted to the Space Black Link Bracelet for Apple Watch, but have a wrist exceeding 205mm or have lost some of the links, Apple has just…

    Apple.com Gets Major Redesign to Ease Online Shopping

    A significant revamp of the design of Apple’s website has just made online shopping for Apple products much easier and more simple. The ‘Store’ tab and ‘store.apple.com’ domain have both…

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    Apple Magazine cover shows a close-up of a blue Hermès Apple Watch band with a metal buckle. Headlines include iPhone sales, texting via satellite, and the date May 9, 2025. "Hermès" is prominently displayed.
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    The Apple Maps view of a city near a waterfront features a street view inset at St. Marks Place and 1st Ave. Nearby landmarks like Tompkins Square Park are highlighted, with street names and various locations clearly labeled.

    Apple Maps Gets Smarter with iOS 18’s Library Feature

    Apple Watch SE 3 with larger 41mm and 45mm displays, designed for budget-conscious smartwatch users.

    Apple Watch Series 11: Minor Hardware Tweaks, Major watchOS 12 Upgrades

    Close-up of two iPhone 17 Pro smartphones standing vertically, displaying their front and back. The front screen shows a gradient wallpaper, while the back highlights a triple-camera setup. There's a small Apple logo in the bottom right corner with a colorful backdrop.

    iPhone 17 Pro Rumored Features: What to Expect in 2025

    A person wearing Vision Pro VR goggles is sitting excitedly on a bench. They're surrounded by people in a brightly lit store, with electronics and phone cases displayed on the walls in the background.

    Apple Vision Pro 2025: A Lighter, Cheaper Headset and Enterprise Tethered Model

    Apple Intelligence Siri team gains leadership boost with Kim Vorrath, driving innovation and AI improvements

    Apple’s Privacy Push Powers Smarter AI

    Apple TV+ Builds Momentum with Premium Originals

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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    We cover everything Apple, every day of the week. The latest on iOS, macOS, Apple Watch, AirPods, and the wider technology industry. Check back soon for more.
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