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A young woman with curly hair, wearing a green jacket, stands outside near buildings and smiles while looking at her red smartphone, delighted by the new iOS 26 weather route alerts.

How Apple Built the Most Valuable User Base in Personal Tech

December 24, 2025 / 1:19 PMDecember 23, 2025

Apple’s dominance in personal technology is often measured in revenue, market capitalization, or device shipments. Yet the company’s most durable asset is less visible: a user base that is deeply…

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