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    Apple silicon performance

    Apple's new M4 MacBook Pro production is underway, promising improved performance and efficiency with the latest Apple Silicon chip.

    Setting Up Your Mac Studio: A Step-by-Step Guide for First-Time Users

    The Mac Studio arrives in a minimalist box, reflecting Apple’s sleek design ethos. Inside, you’ll find the Mac Studio itself and a power cable—nothing more. Unlike some competitors, Apple doesn’t…

    A smartphone is displayed on a dark surface with its back cover removed, exposing the internal components such as the battery, circuits, and various hardware parts. The detailed view highlights the intricate design and arrangement of the internal elements seen in 2025 iPhones.

    Apple’s Hardware and Software Edge Could Outshine Its AI Delays

    The narrative around Apple’s AI struggles has gained traction in recent weeks, fueled by the company’s decision to push back the launch of a “more personalized” Siri. Originally teased at…

    A sleek logo shines with a vibrant gradient background, centered around the iconic Apple logo alongside the bold text "M3 Ultra," showcasing innovation at its core.

    M3 Ultra Chip’s First Benchmark Surfaces: A Close Race with M4 Max

    The benchmark, spotted in the Geekbench 6 database on March 6, 2025, reveals the M3 Ultra’s capabilities in the new Mac Studio. Apple announced the chip with bold claims: up…

    M4 Mac Mini

    Apple Testing Four New M4 Macs: What to Expect from the Next Generation

    M4 Macs are coming! The M4 is expected to continue Apple’s trend of delivering exceptional processing power while optimizing battery efficiency. As with its predecessors, the M4 chip will likely…

    A woman with a striped shirt sits alone in an empty auditorium, working on a laptop. She has dark hair tied up and wears multiple necklaces and bracelets. The dim lighting highlights her focused expression as she benefits from impressive Mac battery life.

    Apple Showcases Mac’s Battery Life & Performance in New Ads

    The 30-second ads dramatically showcase MacBook users excelling in tasks like 3D modeling and schoolwork, emphasizing the laptop’s ability to handle multitasking and offer all-day battery life. When critics appear,…

    Apple Magazine cover featuring a close-up of a gold iPhone, large "Apple Magazine" title, and headlines about iOS 26 Beta 5, new features, open-weight AI models, and "Care One" device coverage for the Apple ecosystem.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Close-up of an electronic circuit board inside a device, featuring a large black Apple C1 Modem chip at the center, labeled with "C1," and surrounded by various smaller components and connectors.

    Apple’s C1 Modem Ushers in a New Era of iPhone Connectivity

    A white Apple smart speaker, possibly the HomePod Mini 2 (2025), with a glowing top sits on a kitchen counter near a stove, beside a potted plant and some papers.

    HomePod Mini 2 Set to Elevate Apple’s Smart Speaker Game in 2025

    The iPad Mini 7 brings modest upgrades, but the iPad Mini 8 could be a game-changer with advanced features.

    Master iPad Productivity with Drag and Drop in iPadOS

    Three Apple Watches with black bands display different screens: a workout summary, a scenic mountain landscape as a watch face, and a music player showing a song by Elton John & Brandi Carlile—all powered by watchOS 26 and smarter notifications.

    watchOS 26 Brings Smarter Notifications to Apple Watch

    A woman and a man run side by side down a brightly lit, futuristic hallway with red ceiling lights, reminiscent of Severance, looking at each other as they move forward.

    Severance Shines Bright at 2025 Emmy Nominations

    Vision Pro | Work & Office

    Seamless Typing: Connecting a Bluetooth Keyboard and Trackpad to Apple Vision Pro

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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