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    Apple smartphone strategy

    Illustration of the iPhone 17 Air, highlighting its sleek 5.5mm design, alongside the iPhone 16e, with text overlay questioning the absence of the iPhone 17e in 2025, reflecting Apple’s focus on premium models.

    iPhone 17e Unlikely for 2025, Apple Shifts Focus to Premium Models

    The iPhone 16e, which replaced the iPhone SE, was a first-of-its-kind device, blending modern design with cost-saving features like a single rear camera. Unlike Apple’s flagship models, which receive yearly…

    Cover of Apple Magazine, issue #720, featuring a glossy GPT-5 logo on a black background, with headlines about app store rankings, delivery drones, and Apple intelligence on iOS 26.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A woman in a bold red suit poses outdoors on rocky terrain, seated with one knee up against a dramatic landscape. The image is displayed on a tablet running iPadOS 26, showing the time 9:41 and date Tue Apr 1.

    Mastering the Files App on iPadOS for Seamless Productivity

    A bright yellow smiley face emoji, perfect for your next emoji game, wears black sunglasses and smiles with an open mouth, surrounded by smaller yellow spheres on a yellow background.

    Apple News+ Unveils Emoji Game to Engage Subscribers

    Digital car dashboard showing a speedometer at 60 mph, tachometer at 3, Sport mode, Apple Maps navigation, tire pressure readings, temperature of 72°F, and odometer at 1250 miles—plus a glimpse of MICHELIN Ratings on the display.

    CarPlay Ultra Faces Mixed Reception Among Automakers

    A person using a MacBook with three monitors displaying music production software. A MIDI keyboard and audio interface sit on the desk. Another person stands nearby, partially visible, while a poster about music production classes hangs in the background.

    Expand Your Workspace: Connecting Multiple Displays to Your Mac Studio

    Five iPhones are displayed in a row, each in a different color—black, light gray, white, blue, and orange—highlighting the vibrant shift of new colors for the iPhone 17 Pro with the Apple logo and dual camera lenses on the back.

    iPhone 17 Pro’s Bold New Colors Signal a Vibrant Shift

    A new MacBook Air with the M4 chip displayed on a desk, highlighting features from the MacBook Air M4 announcement.

    Future Macs May Blend Face ID with Gesture Control for a Seamless Experience

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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