Apple Sports Turns Casual Scores Into TV Loyalty June 25, 2026 / 5:32 PMJune 25, 2026 Apple Sports gives iPhone users a lighter way to follow games, helping Apple turn casual sports interest into stronger Apple TV viewing habits.
Eddy Cue Accepts Cannes Lions Entertainment Honor June 23, 2026 / 3:28 PMJune 23, 2026 Eddy Cue’s Cannes Lions award recognizes Apple’s rise in entertainment through services, streaming, music, sports, films, and original TV.
Apple TV Makes Formula 1 Austrian Grand Prix Free June 19, 2026 / 4:12 PMJune 19, 2026 Apple TV will stream the Formula 1 Austrian Grand Prix weekend free in the U.S., giving non-subscribers live access from practice to race day.
Friday Night Baseball Adds July Matchups June 5, 2026 / 6:11 PMJune 5, 2026 Friday Night Baseball returns in July with weekly MLB doubleheaders on Apple TV, including Red Sox-Mets and Yankees-Phillies.
After the Whistle Gives Apple a World Cup Voice May 27, 2026 / 10:38 AM After the Whistle returns to Apple News and Apple Podcasts as Apple builds a wider World Cup experience across News, Sports, and TV.
Apple Sports Makes Scores Feel Simple Again May 25, 2026 / 3:46 PMMay 25, 2026 Apple Sports gives iPhone users a fast, lightweight alternative to traditional sports apps built around scores, stats, favorites, and Live Activities.
iPhone 17 Pro Gives Apple TV a New Sports-Camera Story May 21, 2026 / 4:26 PMMay 21, 2026 iPhone 17 Pro will capture a full MLS broadcast for Apple TV, turning Apple’s flagship camera system into a live sports production tool.
Apple Sports Expands Before World Cup 2026 May 20, 2026 / 2:21 PMMay 20, 2026 Apple Sports expands to more than 170 countries with World Cup 2026 features, giving iPhone users real-time scores, brackets, and match updates.
Apple TV Records Shape Apple’s Media Strategy May 19, 2026 / 3:37 PMMay 19, 2026 Apple TV records in engagement, awards, and live sports show how Apple is turning entertainment into a stronger Services engine.
Apple Sports Widgets Bring Live Scores Closer May 3, 2026 / 10:51 AMMay 3, 2026 Apple Sports widgets give fans faster access to live scores, schedules, favorite teams, and league updates from iPhone, iPad, Mac, and CarPlay.
