Apple Music growth helped define a record year for Services in 2025, adding stronger engagement, more listeners, and deeper value across the ecosystem.
Apple Services growth reached record levels in 2025, with App Store scale, iCloud, Apple Pay, Apple Music, and Apple TV strengthening the value of every device.
Apple TV competition may become a bigger priority under John Ternus, as Apple’s incoming CEO is reportedly interested in making the streaming service more competitive in a crowded market.
Apple TV closed 2025 with its strongest momentum yet, marking a turning point for Apple’s streaming ambitions. Engagement surged to record levels in December, with total hours viewed rising 36…
2025 became a defining year for Apple services, not through a single launch or headline feature, but through scale, consistency, and daily relevance. Across entertainment, payments, fitness, news, and cloud…
