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    Apple TV+ streaming strategy

    A man in a white shirt and striped tie stands with arms raised, holding a staff, in front of a Severance-inspired marching band dressed in blue uniforms with "LUMON" visible on one jacket. The background glows with blue light.

    Severance’s Marching Band Steals the Show at Zoolander Screening

    The marching band’s appearance wasn’t random—it directly referenced a pivotal moment from Severance’s second season finale. In the show, Tillman’s Milchick leads a marching band through Lumon Industries’ sterile offices…

    Three people stand around a large, circular stone artifact in a dimly lit, ancient-looking room. The woman in white examines the artifact closely, rumored to hold secrets of the Fountain of Youth, while the two men watch intently. Ornate columns and subdued lighting add to the mystique.

    Apple TV+’s Fountain of Youth Brings Indiana Jones-Style Adventure

    Fountain of Youth follows two estranged siblings, played by Krasinski and Portman, who reunite for a high-stakes heist to uncover the legendary spring said to grant eternal youth. The film’s…

    Three people stand on rocky terrain with pyramids in the background, embodying a timeless elegance as if inspired by the Fountain of Youth. They wear stylish, casual clothing; two women in boots and a man with a scarf. The cloudy sky adds drama as they look confidently towards the camera.

    Apple TV+ Unveils “Fountain of Youth”: An Indiana Jones-Inspired Adventure Awaits

    At its core, Fountain of Youth follows two estranged siblings—Krasinski as the rugged, pragmatic brother and Portman as his sharp-witted, determined sister—who team up for a global heist to find…

    Apple TV+ faces a critical test as Severance ends. Can its HBO-style strategy keep subscribers with Dope Thief and Murderbot? Here’s what’s next in 2025.

    Apple TV+ Faces Its Toughest Test Yet as Severance Wraps Up

    The numbers speak volumes. Severance has smashed viewership records for Apple TV+, fueled by a three-year gap that turned anticipation into a fever pitch. Apple saw it coming—announcing the season…

    Apple TV app interface on iPhone, showcasing updated Home screen with streamlined navigation and Apple TV+ content.

    Apple TV Brand Reboot: Why It’s Time for a Major Overhaul

    Apple TV as a brand currently faces an identity crisis. Unlike Apple’s other product lines—Mac, iPhone, iPad, and even AirPods—the Apple TV brand lacks a strong association with a specific…

    Apple Magazine cover featuring a close-up of a MacBook keyboard and edge with headlines about AI-driven shopping, billionaires preparing for the end, and “M5 Devices” as the main focus.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Close-up of the rear cameras on two smartphones—one white with a single lens, the other orange with three lenses and a flash—highlighting Apple moving luxury away from the Pro line in this Air vs Pro comparison.

    Air vs Pro: Apple Moving Luxury Away From the Pro Line

    A white rounded square icon with a 4x4 grid of colorful squares on a vibrant gradient background; a small translucent Apple logo is in the bottom right corner, evoking the look of the macOS Tahoe Launchpad.

    macOS Tahoe: Bring My Launchpad Back!

    White text reads "Beta Upgrades" over a soft, abstract background of overlapping green, blue, and cream shapes with a blurred, gradient effect—perfect for discussing iOS beta 26 or the differences between public beta vs developer beta.

    Apple Beta Upgrades: It’s Better to Wait for the Public Launch

    A man in a dark suit and tie smiles and raises his hand in greeting while standing outdoors, with a dark-colored car in the background—like a scene straight out of an Apple TV Plus series.

    Elon Musk Criticizes Foundation – And He’s Right

    A man with gray hair wearing a dark blue shirt speaks animatedly on stage about the iPhone 17 Launch, holding a small device in his right hand, against a plain black background.

    iPhone 17 Launch: Where Was Craig Federighi?

    A person in shiny black armor and helmet pilots a spaceship, while The Mandalorian & Grogu sit side by side in the cockpit, surrounded by futuristic controls and lights.

    The Mandalorian & Grogu: Sigourney Weaver Joins Pedro Pascal

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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