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    Apple TV+ viewer trends

    Apple TV+ faces a critical test as Severance ends. Can its HBO-style strategy keep subscribers with Dope Thief and Murderbot? Here’s what’s next in 2025.

    Apple TV+ Faces Its Toughest Test Yet as Severance Wraps Up

    The numbers speak volumes. Severance has smashed viewership records for Apple TV+, fueled by a three-year gap that turned anticipation into a fever pitch. Apple saw it coming—announcing the season…

    Cover of Apple Magazine, issue #720, featuring a glossy GPT-5 logo on a black background, with headlines about app store rankings, delivery drones, and Apple intelligence on iOS 26.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Three Apple Watches with black bands display different screens: a workout summary, a scenic mountain landscape as a watch face, and a music player showing a song by Elton John & Brandi Carlile—all powered by watchOS 26 and smarter notifications.

    watchOS 26 Brings Smarter Notifications to Apple Watch

    A woman and a man run side by side down a brightly lit, futuristic hallway with red ceiling lights, reminiscent of Severance, looking at each other as they move forward.

    Severance Shines Bright at 2025 Emmy Nominations

    Vision Pro | Work & Office

    Seamless Typing: Connecting a Bluetooth Keyboard and Trackpad to Apple Vision Pro

    A woman in a bold red suit poses outdoors on rocky terrain, seated with one knee up against a dramatic landscape. The image is displayed on a tablet running iPadOS 26, showing the time 9:41 and date Tue Apr 1.

    Mastering the Files App on iPadOS for Seamless Productivity

    A bright yellow smiley face emoji, perfect for your next emoji game, wears black sunglasses and smiles with an open mouth, surrounded by smaller yellow spheres on a yellow background.

    Apple News+ Unveils Emoji Game to Engage Subscribers

    Digital car dashboard showing a speedometer at 60 mph, tachometer at 3, Sport mode, Apple Maps navigation, tire pressure readings, temperature of 72°F, and odometer at 1250 miles—plus a glimpse of MICHELIN Ratings on the display.

    CarPlay Ultra Faces Mixed Reception Among Automakers

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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