After the new iPhone X ad last Thursday, Apple took the opportunity to share two new iPad Pro ads on Friday. These ads highlight the augmented reality capabilities as well as how to take notes with th…
An AR experience of Apple Park’s Visitor Center
Apple Park’s Visitor Center opened for the first time on Friday and one of the features that people are the most excited about is the augmented reality experience that the company has built to s…
Tim Cook states technology not yet advanced enough for AR glasses
In the past year or so, there have been plenty of rumors circulating that Apple is working on their own pair of augmented reality smart glasses. However, recent information from CEO Tim Cook suggests …
Snapchat launching augmented reality art platform
Snapchat have announced that it is launching a new augmented reality art platform alongside pop artist Jeff Koons and several others. The company is soliciting sign-ups from artists and will allow art…
A look at the newest augmented reality apps coming to ARKit
Along with the launch of iOS 11 yesterday Apple has managed to turn millions of iPhones into augmented reality capable devices thanks to the new ARKit developer framework. Developers are now able to c…
The latest ARKit demos include zombie and virtual pets
With Apple’s iOS 11 update only weeks away, developers have continued their experimentation with ARKit, the augmented reality tools built into the operating system. What we know so far is that A…
Disney teams with Apple to for Star Wars Force Friday
If you’re a Star Wars fan we’re sure that you’ll be jumping for joy at the news that Apple has teamed with Disney to let you use your iPhone to see AR versions of the movie’s m…
NASA Augmented Reality guru hired by Apple
According a report by Bloomberg, Apple have hired augmented and virtual reality expert Dr. Jeff Norris who founded the Mission Operations Innovation Office at NASA’s Jet Propulsion Laboratory. N…
Latest Apple leak suggests augmented reality glasses are in the works
Earlier this year rumors surfaced regarding Apple developing augmented reality features for the eventual use in glasses. Now, a leaked document may have accidentally shed light onto Apple’s prot…
Facebook release AR image filters and interactive experiences to new Camera Effects platform
Facebook’s F8 conference took place yesterday during which the company announced the launch of new software platforms that mix augmented reality, virtual reality and artificial intelligence. Thi…
Augmented Reality’s Real Implications for Hardware, Software and Advertising: A Roadmap for Success
FARMINGTON, Conn., Feb. 5, 2013 /PRNewswire-iReach/ — Augmented reality enhances consumer experience by enabling computer-generated content to be superimposed over a live view of the real world,…