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    device pricing

    Close-up of the back panel of an orange iPhone 18 Pro featuring three camera lenses, an LED flash, and additional sensors against a light background.

    iPhone Prices Escape Apple’s Memory-Cost Hike — For Now

    June 25, 2026 / 10:28 AM

    iPhone prices, Apple Watch, and AirPods remain unchanged as Apple raises Mac and iPad prices amid a sharp memory and storage cost surge.

    Cover of Apple Magazine, issue #764, dated June 19, 2026. The main focus is a large “27” icon in the center, with headlines about Tesla support, retro digital cameras, and new operating systems and AI integration.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Close-up of a Formula 1 car’s bodywork in black and gold, showing the number 7, AMG logo, MSC branding, and aerodynamic parts with sleek lines and carbon fiber details—perfect for any Apple TV F1 fan.

    F1 Sequel Faces a Longer Road at Apple

    A person with short red hair, wearing dark athletic clothing and Apple AirPods Pro 3 noise-canceling earbuds, is captured in a dramatic, dynamic pose that suggests running or dancing, arms and legs bent and silhouetted against a light background.

    Music Haptics Makes iPhone Listening More Accessible

    Five smartwatches with woven nylon bands—perfect Apple accessories—in beige, blue, pink, green, and black are arranged in a row against a white background.

    Apple Accessories Carry a Quieter Environmental Message

    A gray atom symbol with overlapping ellipses is centered on a light background, featuring a closed padlock icon at its core, representing Apple quantum security or secure technology.

    Apple Quantum Security Opens Its Code to Review

    A laptop displays a scenic desert landscape as its wallpaper. A large purple arrow points to the center of the dock, highlighting Web Apps at the bottom of the screen. The Apple logo appears in the top right corner.

    Safari Web Apps Make Mac Websites Feel Native

    Apple devices shown alongside green recycling symbols on a white background.

    Apple Trade-In Values Make Upgrades Easier to Justify

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