generative AI

iPhone Supercycle Predicted with Demand for Apple AI Features

To access Apple Intelligence, users will need an iPhone 15 Pro or newer, which will likely prompt many current iPhone owners to upgrade. Many of Apple’s AI capabilities operate on-device,…

Apple Hired AI Talent from Google for New European Lab

In a significant talent acquisition move, Apple has recruited at least 36 AI experts from Google since 2018, following the hire of John Giannandrea, a former Google executive, to lead…

Apple Engages OpenAI for AI Enhancements in iOS 18

Apple is in the spotlight again for its progressive moves in artificial intelligence, reigniting discussions with OpenAI to potentially integrate the latter’s technologies into iOS 18. This development follows earlier…

Apple Develops On-Device Large Language Model for Enhanced Privacy & Speed

In his latest “Power On” newsletter, Mark Gurman highlighted that Apple’s on-device LLM is a cornerstone for new generative AI capabilities that are expected to be introduced soon. Unlike most…

WWDC’24: What to Look Forward to at this Year’s Event

This year’s event, set to run from June 10 to June 14, promises to showcase Apple’s latest developments, with iOS updates being a primary focus. Given the iPhone’s pivotal role…

iOS 18 Enhances Home Screen Customization for iPhone Users

iOS 18 promises to grant iPhone users unprecedented control over their Home Screen layout. According to insiders, while app icons are expected to adhere to an invisible grid to maintain…

Apple Showcases MacBook Air with M3 Chip as Top AI Consumer Laptop

The introduction of the M3 MacBook Air marks a significant milestone for Apple, positioning the device at the forefront of AI technology within the consumer laptop market. According to the…

AI Server Manufacturers Aim to Secure Apple’s Business for iOS 18 Enhancements

AI server manufacturers are actively seeking to secure orders from Apple as the tech giant prepares to launch new AI features with its next big software release, iOS 18. This…

Tim Cook: Apple’s AI Innovations to “Break New Ground”

During Apple’s annual shareholder meeting, CEO Tim Cook expressed the company’s intent to “break new ground” in the field of generative AI within the upcoming year. Cook’s enthusiasm about the…

iOS 18’s AI Innovations: A Potential Boost for iPhone Sales in China

Amidst a pivot towards high-end devices in China, iPhone sales have faced significant challenges since the beginning of 2024, as reported by DigiTimes. The competition from brands that offer generative…

Apple Trials New AI Support Tool ‘Ask’ for Enhanced Customer Service

Apple has embarked on an internal pilot program to enhance its customer service capabilities. This initiative involves equipping select AppleCare support advisors with a cutting-edge tool called “Ask”, which utilizes…

iOS 18 to Feature Enhanced AI Capabilities, Including Advanced Siri & Spotlight

Apple is setting the stage for a major update with iOS 18 and iPadOS 18, focusing on the integration of advanced AI features. The company is reportedly enhancing Siri and…

Apple Aligns with Major Tech Giants in New US AI Safety Effort

The federal government has introduced the “US AI Safety Institute Consortium” (AISIC), a groundbreaking move to ensure the responsible evolution of artificial intelligence technology. Announced by US Commerce Secretary Gina…

Vision Pro Ignites Potential “Product Renaissance”

The launch of the Apple Vision Pro has stirred considerable excitement, drawing customers to Apple stores with a level of curiosity and enthusiasm not seen in years, according to analysts…

Apple Gears Up for Generative AI Integration in 2024

In a recent financial earnings call, Tim Cook shared Apple’s ambitious plans for artificial intelligence, emphasizing the company’s heavy investment in AI technologies set to be unveiled in the coming…