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    innovation strategy

    Project Titan | Apple Car

    Project Titan: The Journey Ends as ‘Titanic Disaster’

    Project Titan, Apple’s decade-long exploration into the automotive industry, has been a topic of much speculation and anticipation. Initiated with the vision of competing against industry giants like Tesla, Apple…

    Apple Magazine cover featuring a close-up of a gold iPhone, large "Apple Magazine" title, and headlines about iOS 26 Beta 5, new features, open-weight AI models, and "Care One" device coverage for the Apple ecosystem.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Close-up of an electronic circuit board inside a device, featuring a large black Apple C1 Modem chip at the center, labeled with "C1," and surrounded by various smaller components and connectors.

    Apple’s C1 Modem Ushers in a New Era of iPhone Connectivity

    A white Apple smart speaker, possibly the HomePod Mini 2 (2025), with a glowing top sits on a kitchen counter near a stove, beside a potted plant and some papers.

    HomePod Mini 2 Set to Elevate Apple’s Smart Speaker Game in 2025

    The iPad Mini 7 brings modest upgrades, but the iPad Mini 8 could be a game-changer with advanced features.

    Master iPad Productivity with Drag and Drop in iPadOS

    Three Apple Watches with black bands display different screens: a workout summary, a scenic mountain landscape as a watch face, and a music player showing a song by Elton John & Brandi Carlile—all powered by watchOS 26 and smarter notifications.

    watchOS 26 Brings Smarter Notifications to Apple Watch

    A woman and a man run side by side down a brightly lit, futuristic hallway with red ceiling lights, reminiscent of Severance, looking at each other as they move forward.

    Severance Shines Bright at 2025 Emmy Nominations

    Vision Pro | Work & Office

    Seamless Typing: Connecting a Bluetooth Keyboard and Trackpad to Apple Vision Pro

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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