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    iPhone 18 pricing

    Close-up of a dark red iPhone 18 Pro, highlighting its triple camera setup and flash against a black background. The Apple logo appears in the lower right corner, showcasing one of the striking new iPhone 18 Pro colors.

    iPhone 18 Pricing Faces Apple’s Memory Test

    May 5, 2026 / 6:03 PMMay 5, 2026

    iPhone 18 pricing may depend on how Apple absorbs higher memory costs before finalizing September devices, storage tiers, and margins.

    Cover of Apple Magazine, issue #764, dated June 19, 2026. The main focus is a large “27” icon in the center, with headlines about Tesla support, retro digital cameras, and new operating systems and AI integration.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A man in dark clothing stands in the center of a modern, dimly-lit lab with gray walls, surrounded by workstations, computers, and Apple Hardware, reminiscent of Johny Srouji’s innovative workspace.

    Apple Hardware Restructure Puts Srouji at the Center

    A woman sits in an airport terminal with a MacBook Air M5 on her lap, surrounded by suitcases. She faces a large window overlooking the tarmac, where sunlight streams in and a plane waits outside.

    Low Data Mode Helps Mac Control Wi-Fi Usage

    A satellite orbits above Earth, its metallic structure and solar panels gleaming in the foreground. Below, clouds and landmasses are visible, with the blue curve of the horizon—evoking an iPhone satellite view—against space in the background.

    iPhone Satellite Messaging Is Moving Beyond Emergencies

    A simple gray smiley face inside a dotted circular border on a white background, with a small, light gray Apple logo in the lower right corner—perfect for those looking to protect iPhone photos while keeping style minimal.

    Face ID App Lock Makes iPhone More Private

    A man wearing white Beats audio headphones, reflective sunglasses, a thick silver chain, and a black jacket stands outdoors with a blue sky in the background.

    Beats Keeps Expanding Apple’s Audio Ecosystem

    A person wearing a blue jacket is holding a black smartphone with both hands outdoors, possibly checking satellite coverage amid greenery and sky—ideal for staying connected in iPhone dead zones.

    Hover Typing Makes iPhone Text Easier to Read

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