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    iPhone pricing

    The exterior of a modern glass building with the word “Bloomberg” displayed in large white letters on the facade, where Mark Gurman often reports on trends like rising memory costs.

    Bloomberg Backs Apple Price Hikes as AI Costs Rise

    June 29, 2026 / 5:24 PMJune 29, 2026

    Bloomberg Apple coverage frames recent Mac and iPad price hikes as the first consumer bill from the AI infrastructure boom.

    A cylindrical glass entrance featuring the Apple logo leads to an underground Apple Store in a cityscape with tall, illuminated buildings and the iconic Oriental Pearl Tower in the background at night. Amid a sales surge due to iPhone discounts in China, a few people are walking near the entrance.

    China Sales Recovery Leaves Apple With Fragile Momentum

    May 8, 2026 / 6:34 PMMay 8, 2026

    China sales recovery gives Apple a stronger iPhone story, but Huawei pressure, price sensitivity, and regulation keep the rebound fragile.

    Four pastel-colored Apple MacBook laptops (yellow, pink, blue, and silver) are stacked in mid-air on the cover of Apple Magazine. The headline reads "Mac Class" with smaller headlines about iPhone 17 and filmmaking platforms.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    The word "Gemini" appears in glowing blue and white text on a dark screen, with colorful wave lines extending from the left, hinting at Google Gemini AI updates, and a finger visible at the top edge.

    Siri AI May Need Gemini to Catch Up Fast

    A person sits at a wooden table using a laptop with data charts on the screen, preparing for Apple Back to School. An open book, a pencil, and a tablet displaying graphs are also on the table as sunlight streams in through nearby windows.

    Apple Back to School Deals May Return Soon

    A white stylus pen, resembling the Apple Pencil Pro, is pictured against a plain white background. The pen is angled diagonally, with the tip pointing down to the left—perfect for iPad users and Apple Creative Studio projects.

    Apple Pencil Mac Patent Hints at New Input Ideas

    A TV displays the Apple TV home screen with the show "Chief of War" featuring Jason Momoa. Two black speakers stand on either side, set for perfect Apple TV audio sync, all arranged on a white surface. The Apple logo is in the corner.

    Eclipsa Video Gives Apple TV a New HDR Standard to Watch

    A collage of diverse creative digital projects, including Apple Creator Studio music software interfaces, graphic illustrations, photography, and video editing screens, layered on a black background.

    Apple Creator Studio Apps Get a Clearer Identity

    Apple Music Radio logo centered on a vibrant, abstract red and pink gradient background, featuring the white Apple logo and "Apple Music Radio" text.

    Apple Music Radio Makes Human Curation Feel New Again

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