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    iPhone screen showing the Shortcuts app with a custom Siri Shortcuts on iOS automation ready to activate by voice.

    Apple’s Siri Chatbot Prototype Rivals ChatGPT but Faces Hallucination Hurdles

    The current Apple Intelligence, powering Siri, uses a compact 3-billion-parameter model optimized for on-device processing, prioritizing speed and privacy. In contrast, the Siri chatbot prototype employs cloud-based LLMs with 3,…

    Apple Logo AI

    Apple Hired AI Talent from Google for New European Lab

    In a significant talent acquisition move, Apple has recruited at least 36 AI experts from Google since 2018, following the hire of John Giannandrea, a former Google executive, to lead…

    apple siri

    Apple Introduces OpenELM: Open Source AI Models for On-Device Use

    Apple’s latest innovation in artificial intelligence, OpenELM (Open-source Efficient Language Models), represents a significant shift towards on-device AI processing. This suite of models is now accessible through the Hugging Face…

    HomePod Mini 2 in a modern living room setup, showcasing its compact design and new colors.

    Apple Expands AI Capabilities with Acquisition of French Startup Datakalab

    The Paris-based company, Datakalab, known for its advanced AI systems that operate directly on devices, became part of Apple Inc. as of December 17 last year. This strategic move, noted…

    apple siri

    Apple Researchers Announce Breakthrough in AI With MM1 Multimodal Learning

    The team of researchers at Apple has shared its findings in a groundbreaking study, showcasing a novel approach to enhancing the capabilities of large language models (LLMs) through multimodal learning….

    Apple M4 MacBook Air concept showcasing lightweight design and next-gen performance.

    Apple Showcases MacBook Air with M3 Chip as Top AI Consumer Laptop

    The introduction of the M3 MacBook Air marks a significant milestone for Apple, positioning the device at the forefront of AI technology within the consumer laptop market. According to the…

    Apple Generative OS

    Apple’s AI Ambitions: Startup Buys & Hiring Spree Signal On-Device AI Focus

    Apple, a leader in technology innovation, is reportedly making significant moves in the field of artificial intelligence (AI). Sources indicate that the company is gearing up to bring advanced AI…

    iOS-17-1

    iOS 18: A Bold Leap into Advanced AI & Enhanced Siri Capabilities

    Apple’s internal projections for its next-generation operating systems, including iOS 18, macOS 15, watchOS 11, and tvOS 18, are marked by ambition and promise. According to Bloomberg’s Mark Gurman, these…

    Apple Labs

    Apple’s Artificial Intelligence: Probable Integration in 2024

    As per recent insights from Jeff Pu, an analyst with Haitong International Securities focusing on Apple’s supply chain, Apple may be eyeing 2024 to usher in generative AI technology for…

    Cover of Apple Magazine featuring two Apple Watch Series 11 devices, one displaying a sleep score and the other showing a "Possible Hypertension" alert. Headlines mention delivery services and an AI assistant called ChatGPT-like Siri.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A pair of white AirPods Pro 3 wireless earbuds with black accents are shown above an open white charging case, all set against a plain white background—perfect for seamless audio and features like live language translation from Apple.

    Apple Announces AirPods Pro 3 with Live Language Translation

    A close-up side view of a gold Apple Watch Series 11 with a light band, displaying a modern, abstract watch face with purple and beige circular patterns—highlighting the device’s advanced features like the Hypertension Monitor.

    Apple Watch Series 11 with Hypertension Monitor Announced

    A person’s wrist wearing a smartwatch displaying a heart icon and the message “Possibly irregular rhythm,” suggesting the watch is monitoring heart health. The image is mostly black and white except for the watch screen.

    Apple Watch Ultra 3: Redefining Wearable Tech for Adventure and Health

    Close-up of a lavender-colored smartphone, resembling the iPhone 17, showing two rear cameras and a flash, set against an abstract purple and white geometric background.

    iPhone 17 Debuts with Bigger Screen and ProMotion for All

    A hand holds a thin tablet vertically, shown from the side. The word "AIR" is split, with "A" on the left and "R" on the right, highlighting the iPhone Air's premium design and Apple’s thinnest smartphone profile.

    iPhone Air: Apple’s Thinnest Smartphone Redefines Premium Design

    A close up of a cell phone featuring the bold design of the iPhone 17 Pro Max.

    iPhone 17 Pro and Pro Max: Bold Design and Unmatched Power

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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    We cover everything Apple, every day of the week. The latest on iOS, macOS, Apple Watch, AirPods, and the wider technology industry. Check back soon for more.
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