M4 chip performance

Apple’s Mac Shipments Surge Globally, Defy U.S. Stagnation

In contrast to its global performance, Apple’s U.S. Mac sales remained flat in Q2 2025, reflecting a cautious market. IDC analysts attribute this stagnation to vendors accelerating shipments earlier in…

Apple Advances AI with New Mac Chips

A standout in this initiative is the codenamed “Baltra” chip, which will power both upcoming non-augmented reality (AR) smart glasses and high-performance AI servers by 2027. This dual-purpose chip is…

M4 MacBook Air Offers Compelling Reasons for MacBook Pro Users to Switch

For years, Apple nudged multi-monitor users toward the MacBook Pro due to the Air’s restrictive external display capabilities. The M1 and M2 MacBook Air models supported only a single external…

Tim Cook Teases a Apple MacBook Air Reveal “This Week”

In a not-so-cryptic tweet, Cook wrote, “There’s something in the air.” Sound familiar? It should. Apple famously used the same slogan back in 2008 to unveil the original MacBook Air,…

MacBook Air with M4 Chip: Rumors and Expectations

The M4 chip, rumored to be the heart of the new MacBook Air, is expected to deliver enhanced processing power and energy efficiency. Leveraging advanced manufacturing technology, the M4 could…

M4 Macs in Australia and New Zealand: Expanding Access to Apple’s Cutting-Edge Technology

The arrival of M4 Macs in Australia and New Zealand is significant not only because of the advanced technology it introduces, but also for its potential to redefine workflows and…

Apple Announces New Mac mini with M4 Pro Chips

With the new chips, the Mac mini offers significant power boosts over its predecessors, while introducing groundbreaking innovations in personal computing. At just 5 by 5 inches, the compact form…

Apple’s M4 MacBook Pro 2024: Everything We Know So Far

At the core of the new MacBook Pro will be Apple’s M4 chip, which builds on the architecture of its predecessors to deliver significant improvements in speed and power efficiency….

Apple’s Greg Joswiak Teases “Week Of Mac Announcements”

Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, hinted at the upcoming launches with a playful social media post, telling fans to “Mac your calendars” for the big reveal….

Unboxing the M4 MacBook Pro: First Impressions, Benchmarks, and Performance Enhancements

The unboxing of the M4 MacBook Pro showcases familiar packaging, but with notable upgrades under the hood. The model comes with 16GB of RAM and 512GB of storage as standard,…

M4 Mac Mini: What to Expect from Apple’s Next Compact Powerhouse

The Evolution of the Mac Mini Since its inception in 2005, the Mac mini has evolved from a basic entry-level desktop into a versatile machine suitable for a wide range…