Apple AI strategy under John Ternus treats artificial intelligence as a system layer for iPhone, Mac, Apple Watch, and Siri AI, not a separate service.
AI infrastructure demand is pushing up memory, storage, and component costs, creating pricing pressure for iPhone, Mac, PCs, consoles, and other devices.
Apple Music’s family plan shares one subscription through Family Sharing while keeping each person’s library, recommendations, playlists, and listening history separate.
Apple TV rentals – Apple TV still sells and rents movies and TV shows inside its app, giving viewers a flexible alternative to another monthly streaming subscription.