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    MacBook performance

    M4 MacBook Air upgrade offers performance gains, better battery life, and refined features for professionals and creatives

    MacBook Weight vs. Battery and Power: How Apple Balances Performance and Portability

    Learn how MacBook weight, battery size, and Apple silicon work together to deliver the right mix of portability, endurance, and pro-level performance.

    A woman with a striped shirt sits alone in an empty auditorium, working on a laptop. She has dark hair tied up and wears multiple necklaces and bracelets. The dim lighting highlights her focused expression as she benefits from impressive Mac battery life.

    Apple Showcases Mac’s Battery Life & Performance in New Ads

    The 30-second ads dramatically showcase MacBook users excelling in tasks like 3D modeling and schoolwork, emphasizing the laptop’s ability to handle multitasking and offer all-day battery life. When critics appear,…

    A hand holds an iPhone 17 displaying an abstract wallpaper on the cover of Apple Magazine, issue #744, dated January 30, 2026. Headlines highlight AirTag 2, Sprout companion, and iPhone 17's record sales.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A pair of hands gently holds several green computer RAM sticks against a dark background, symbolizing the Memory Market Imbalance Driven by AI Demand.

    Apple Devices Impacted by RAM Demand and Price Increasing

    A person wearing a light gray virtual reality headset, powered by M5 chip performance, adjusts it with both hands. The individual has long, dark hair and is dressed in a light blue, long-sleeve top.

    Apple Vision Pro Production Cuts After Poor Sales

    An Apple Watch with a yellow-green band displays a colorful hexagonal design featuring gold, pink, red, and green elements, with "2026" in gold at the bottom center—perfect for fitness motivation and style.

    Apple Watch Fitness Motivation for 2026

    A futuristic Apple 2026 smartphone with glowing blue edges lies on a digital surface, displaying artificial intelligence-powered holographic interface elements, in a high-tech, neon-lit environment.

    Apple 2026 Artificial Intelligence Strategy Still at the Core of the Ecosystem

    Two hands each hold a smartphone using iPhone NameDrop contact sharing, displaying digital profile cards with a woman’s name and photo. The phones are positioned close together, appearing to seamlessly share contact information.

    iPhone NameDrop Contact Sharing: Quick, Simple Contact Exchange Between Apple Devices

    Close-up of a person performing an iPhone clean, wiping the back—especially the camera area—with a white cloth on a gray surface.

    From Mac to iPhone How to Take the Best Care of Your Screens

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.
    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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    AppleMagazine is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc.

    We cover everything Apple, every day of the week. The latest on iOS, macOS, Apple Watch, AirPods, and the wider technology industry. Check back soon for more.
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