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    Mark Gurman

    Apple TV 4K Second Generation | Siri Remote

    Apple TV Integrates iTunes Movies & TV Shows in Upcoming tvOS 17.2 Update

    In an effort to simplify user experience, Apple is set to merge the iTunes Movies and iTunes TV Shows apps into the Apple TV app with the forthcoming tvOS 17.2…

    Apple Card Future displayed on iPhone screen, symbolizing its role in Apple’s financial services.

    Chase Bank Poised to Replace Goldman Sachs in Apple Card Partnership

    Bloomberg’s Mark Gurman has identified JPMorgan Chase & Co as a strong candidate to take over Goldman Sachs’ role in the Apple Card partnership. This development follows the planned termination…

    iPhone 15 Pro Max Camera

    Apple Eyes In-House Design for Future iPhone Camera Sensors

    Apple, known for its recent tendency to integrate ever-more component designs in-house, is reportedly considering a shift towards creating its own camera sensors for iPhones. Such a move would align…

    MacBook

    Cellular-Connected MacBooks: In-House Modems by 2028

    Apple is moving towards integrating its own custom modem into future MacBook models, potentially launching in 2028. This development, as reported by Bloomberg’s Mark Gurman, is part of Apple’s broader…

    Apple iOS and iPadOS 17.7 security update screen on iPhone and iPad, highlighting essential security fixes and improvements.

    iOS 17.2 Update Integrates iTunes Movie Store into TV App

    With the release of iOS 17.2 and tvOS 17.2, Apple is set to revolutionize the way users interact with its TV app. This update introduces a streamlined navigation system, featuring…

    Future Apple Pencil with color and texture detection capabilities.

    Advanced Displays on the Horizon: iPad Pro to Feature OLED Screens

    In a strategic collaboration poised to elevate the visual experience, LG and Samsung are set to kickstart mass production of OLED displays for Apple’s upcoming iPad Pro models around February…

    iPad

    Major Refresh of iPad Models Scheduled for 2024

    Industry insider Mark Gurman has signaled that there will be an expansive update to Apple’s iPad range in 2024, with anticipated new versions for all categories including the iPad Pro,…

    Apple Watch

    Apple Watch’s 2024 Upgrade: A Leap in Health Monitoring

    Apple is once again pushing the boundaries of health technology, planning to introduce cutting-edge features to its Apple Watch in 2024. As revealed by Bloomberg’s Mark Gurman, the tech giant…

    Apple TV displaying tvOS 18.2 and HomePod 18.2 with Siri enhancements.

    Revamped Navigation Unveiled in tvOS 17.2 Beta Update

    In its most recent update through tvOS 17.2 beta, Apple has significantly upgraded the Apple TV app, focusing on user-friendly navigation and streamlined content discovery. This enhancement is evident through…

    Apple TV 4th Generation

    Apple’s TV App Transformation: A Centralized Streaming Experience on the Horizon

    Apple’s ambitious plans to refine its TV app aim to merge the Apple TV+ streaming service with its individual movie and TV show purchase avenues, as per insights shared by…

    Apple Vision Pro Headset

    Vision Pro Rollout: Exclusive Training for Retail Staff in 2024

    As Apple’s Vision Pro headset inches closer to its debut, the tech giant is keen on ensuring its retail store employees are well-prepared. According to a recent revelation by Bloomberg’s…

    Apple Labs

    Apple’s Artificial Intelligence: Probable Integration in 2024

    As per recent insights from Jeff Pu, an analyst with Haitong International Securities focusing on Apple’s supply chain, Apple may be eyeing 2024 to usher in generative AI technology for…

    Apple Den Haag store during renovation, showcasing its historic architecture and upcoming upgrades like the Apple Pickup station.

    Apple’s In-Store System to Update Sealed iPhones

    One frequent pain point for consumers purchasing new hardware is the immediate need for a software update right after unboxing. Even newly launched devices, including the iPhone 15, aren’t exempt….

    Apple Vision Pro

    Apple’s Vision Pro 2 Targets Improved Design & Prescription Lens Experience

    As outlined in his recent “Power On” newsletter, Bloomberg tech reporter Mark Gurman shared insights into Apple’s Vision Products Group’s ongoing endeavors. The team is presently contemplating various models for…

    iOS 17

    Apple’s Foray into Search: A Potential Threat to Google

    Historically, Google’s embedded search engine has been the default go-to for millions of iPhone users. This symbiotic relationship has not only facilitated seamless searches for users, but has also created…

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    Close-up of a human eye with a blue and brown iris fills the cover of Apple Magazine, issue #715, dated July 11, 2025. Headlines mention quantum computing, health wearables, and next-gen iPhone photography.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A race car driver in a white racing suit stands before a Formula 1 car with the F1 logo above him. Smoky, dramatic lighting sets an intense competitive mood, reminiscent of an F1 haptic trailer's immersive energy.

    F1 Haptic Trailer Shakes Up the iPhone Experience

    A person holds up smart glasses, through which a city street scene appears enhanced with digital data overlays. The Apple logo is visible in the lower right corner of the image.

    Apple’s Rumored AI Smart Glasses: A Game-Changer Over Meta Ray-Bans?

    A smartphone screen displays a Visual Look Up information panel showing a puppy lying on a colorful rug, with camera details such as date, device (iPhone 12 Pro), resolution, and settings visible below the image.

    How to Use Visual Look Up on iOS to Identify Objects in Photos

    A smartphone, laptop, and tablet display various video call and messaging apps inspired by Craig Federighi, featuring a young woman smiling during a video chat and colorful messaging interfaces against a white background.

    Apple Targets iOS 26.4 for Siri AI Upgrade in March 2026

    Bill Atkinson, legendary Apple engineer, working on early Macintosh software, celebrated for creating QuickDraw, MacPaint, and HyperCard.

    Tim Cook Honors Bill Atkinson, Visionary Apple Engineer Behind Mac’s Legacy

    A modern Apple Store at La Encantada with a large illuminated Apple logo above the entrance, glass doors, and an interior featuring wooden tables displaying products in a bright, minimalist space.

    Apple Unveils Modernized Store Design at La Encantada in Tucson, Arizona

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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    We cover everything Apple, every day of the week. The latest on iOS, macOS, Apple Watch, AirPods, and the wider technology industry. Check back soon for more.
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