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    Powerful

    “Dreams”: The Newest Television Ad in Apple’s Campaign

    Apple has released a new television ad, the fourth in its “You’re More Powerful Than You Think” campaign. Called “Dreams”, the ad features iPhone owners using their devices to assist them in…

    Apple Magazine cover featuring a close-up of a gold iPhone, large "Apple Magazine" title, and headlines about iOS 26 Beta 5, new features, open-weight AI models, and "Care One" device coverage for the Apple ecosystem.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Close-up of an electronic circuit board inside a device, featuring a large black Apple C1 Modem chip at the center, labeled with "C1," and surrounded by various smaller components and connectors.

    Apple’s C1 Modem Ushers in a New Era of iPhone Connectivity

    A white Apple smart speaker, possibly the HomePod Mini 2 (2025), with a glowing top sits on a kitchen counter near a stove, beside a potted plant and some papers.

    HomePod Mini 2 Set to Elevate Apple’s Smart Speaker Game in 2025

    The iPad Mini 7 brings modest upgrades, but the iPad Mini 8 could be a game-changer with advanced features.

    Master iPad Productivity with Drag and Drop in iPadOS

    Three Apple Watches with black bands display different screens: a workout summary, a scenic mountain landscape as a watch face, and a music player showing a song by Elton John & Brandi Carlile—all powered by watchOS 26 and smarter notifications.

    watchOS 26 Brings Smarter Notifications to Apple Watch

    A woman and a man run side by side down a brightly lit, futuristic hallway with red ceiling lights, reminiscent of Severance, looking at each other as they move forward.

    Severance Shines Bright at 2025 Emmy Nominations

    Vision Pro | Work & Office

    Seamless Typing: Connecting a Bluetooth Keyboard and Trackpad to Apple Vision Pro

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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