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    Vision Pro market performance

    Close-up of a virtual reality headset on display in a tech store. The reflective visor shows the store's interior. In the background, digital screens and tables with various tech devices are visible, showcasing US Vision Pro sales amid IDC reports of a recent decline in the market.

    US Vision Pro Sales Expected to Decline 75% This Quarter, IDC Reports

    July 11, 2024 / 8:40 AMJuly 11, 2024

    Market intelligence company IDC has been closely monitoring the sales trajectory of Apple’s Vision Pro mixed-reality headset in the US. According to their latest data, sales are projected to decline…

    Apple Vision Pro running visionOS 2.0.1 with enhanced app integration and improved battery life

    Apple Intensifies Customer Feedback Efforts for Vision Pro

    April 29, 2024 / 10:10 AM

    Since the launch of the Vision Pro, Apple has been actively seeking feedback from users. Recently, the company has increased the frequency of its surveys, querying customers about their experiences…

    Silhouetted person on the cover of Apple Magazine, issue #768, with headlines about iPhone models, robotaxi cinema, and the “Silicon Code.” Blue digital background emphasizes a tech theme.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A river flows through a rocky canyon surrounded by green hills and trees under a partly cloudy sky. Sunlight highlights the vibrant landscape, reminiscent of nature’s beauty inspiring Apple recycled materials in sustainable innovation.

    Apple Environment Claims Face a Harder Test

    A woman with long brown hair wearing a tiara and a red patterned dress holds a microphone and smiles, standing indoors with framed art and warm lighting in the background—like a scene straight from Apple TV’s Widow’s Bay.

    Widow’s Bay Easter Eggs Reveal a Smarter Horror Comedy

    App icon with a green electrocardiogram line on a dark grid background, resembling Mac swap usage. The line spikes and dips like a heart rate monitor. The Apple logo appears in the lower-right corner.

    Activity Monitor Shows What Your Mac Is Really Doing

    A close-up of a black smartwatch with a dark reflective screen displaying abstract, circular patterns, attached to a textured dark fabric strap, shown against a plain light background—perfect for showcasing Apple Watch screen care.

    watchOS 27 Turns Apple Watch Into an AI Wearable

    A woman wearing gloves and a light sweater uses a tool to work on Apple rare earth electronic components at a workstation in a modern lab or manufacturing facility.

    Apple Perspective: U.S. Hardware Independence Needs More Than Chip Fabs

    A glowing, abstract metallic shape with six curved, interconnected loops forms a symmetrical pattern against a black background, illuminated with blue and white light—evoking the futuristic vibe of WWDC26 developer betas.

    Personal AI: Apple Intelligence Needs a Private LLM

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