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    Vision Pro sales trajectory

    Close-up of a virtual reality headset on display in a tech store. The reflective visor shows the store's interior. In the background, digital screens and tables with various tech devices are visible, showcasing US Vision Pro sales amid IDC reports of a recent decline in the market.

    US Vision Pro Sales Expected to Decline 75% This Quarter, IDC Reports

    July 11, 2024 / 8:40 AMJuly 11, 2024

    Market intelligence company IDC has been closely monitoring the sales trajectory of Apple’s Vision Pro mixed-reality headset in the US. According to their latest data, sales are projected to decline…

    Cover of Apple Magazine issue #766, featuring an image of an open Apple device showing its internal circuitry. Headlines mention security threats, Claude science, and market strain from rising AI server demand.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Safari web browser logo with a shield icon in the background, symbolizing Apple privacy, on a blue gradient background. The Apple logo is in the bottom right corner.

    Safari Privacy Campaign Puts Trackers on Notice

    A dramatic, stylized image of a woman's face, partially revealed through a sharp, red and white graphic cutout, with intense lighting highlighting her eye and expression—like a scene from a Star City trailer—against a dark background.

    Star City Debuts With Solid Audience Score

    A gradient logo with a rounded, glowing shape above the word "max" in bold white text, set against a dark background with blue and purple hues, inspired by the style of popular App Store icons.

    Apple Removes Max Messenger From App Store

    Colorful illustration of five people: one flying with books, one holding a lightbulb, one kayaking on a giant smartphone, and more—all against vibrant geometric backgrounds, celebrating the creativity of Apple developers in the App Store economy.

    App Store Economy Reaches $1.4 Trillion

    A red heart icon on a rounded white square background, centered over a soft-focus pink and yellow flower backdrop, symbolizes care and support—reflecting the ChatGPT Health commitment to your well-being.

    Apple Watch Health Sensors Could Define the Next Decade

    Apple Music's new feature allows artists to publish concert set lists as playlists, offering fans a unique way to relive live performances.

    Apple Music Playlist Sorting Makes Libraries Easier to Use

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