Taiwan’s HTC Reports 83% Drop in Q2 Profit

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Taiwan smartphone maker HTC Corp. reported an 83 percent drop in second quarter profit amid intensifying competition in the smartphone market.

HTC said Tuesday its profit totaled 1.2 billion New Taiwan dollars ($40 million) on revenues of NT$70 billion in the three months through June.

The company predicts revenue to drop to between NT$50 billion and NT$60 billion in the third quarter as high-end smartphone sales appear to have reached their peak.

Rivals Apple Inc. and South Korea’s Samsung Electronics Co. have felt similar pressure as the high-end handset boom gives way to growing demand for mid-range models.

HTC became the first maker of smartphones based on Google’s Android software in 2008 and its sales then surged. But they began a sharp decline in the second half of 2011.

Ivan Castilho
About the Author

Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree in Management and Marketing and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about technology and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.