TaylorMade Golf, a world-renown name in golf, has released a powerful new mobile application featuring the new R1 Driver. The free 'R1 Virtual' app for iPhone and iPad allows users to view, tune and test the company's new club using 3D mobile augmented reality and visual search technology from Gravity Jack.
LIBERTY LAKE, Wash. — TaylorMade Golf, a long-established leader in golf, has announced the release of 'R1 Virtual' the company's latest mobile application for the iPhone and iPad. The application allows users to experience the company's new R1 golf club like never before, thanks to an exploding technology called augmented reality (AR) and Visual Search.
Augmented reality has quickly surged to the forefront, due to its vast range of possibilities in virtually every modern industry and publications like Mashable, Time Magazine, TechCrunch, VentureBeat and more have all voiced high expectations for the technology.
The augmented reality technology found in TaylorMade's 'R1 Virtual' application is powered by Gravity Jack, an American company, specializing in the research and development of custom AR and Visual Search technology. Gravity Jack creates and owns all of its technology, including the company's patented browsAR SDK, allowing the unique ability for Gravity Jack to work directly with marketing agencies and clients. Because of this, clients working with Gravity Jack are given freedom from many common restrictions, like third-party licensing fees or functionality limitations.
“We pride ourselves in being 'yes men' to our clients…followed by powerful execution,” says Gravity Jack founder, Luke Richey. “TaylorMade came to us, eager to provide an experience that had never been done before. We loved it and said, 'Let's make it happen.' The rest is research, development and creativity — all the things we love.”
The adoption of augmented reality from household names like TaylorMade is sure to only fuel the growth of the technology, by establishing brands as forward-thinking industry pioneers while, at the same time, brightening the spotlight on companies providing the technology — like Gravity Jack.
The 'R1 Virtual' application is available free for iPhone and iPad devices equipped with a camera and can be downloaded from Apple's App Store. Once the application is opened, users simply point the device's camera at trained images and, instantly, the augmented reality experience will begin. Images that are trained and available for use include recent TaylorMade R1 advertisements (available here) and the February 2013 cover of Golf Digest Magazine.
Gravity Jack, Inc./PRNewswire
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